Sport Industry Group

LMA extends Yahoo! online deal- 21 Sep 2011 00:00:00

Yahoo! and the League Managers Association - the representative association of professional football managers - has announced the renewal of an online media partnership that will see video and print content published across Yahoo!’s UK media platforms and social media channels.


The season-long deal gives Yahoo! the rights to produce, write and broadcast exclusive interviews with members of the LMA, starting with an exclusive interview with Bolton’s Owen Coyle on 23rd September.

Hosted on ‘The Dugout’ microsite, each week a different manager will share their philosophies and approach to the game while also looking ahead to the weekend’s upcoming fixtures.


Richard Bevan, CEO of the LMA, said: ‘The LMA is delighted to renew its partnership with Yahoo! and to be working with a brand of such global visibility. We look forward to building the partnership throughout the season and delivering some great content from our members to Yahoo!'s users’.



Yahoo! users will also be given the chance to put forward questions for the manager via Yahoo!Eurosport and Yahoo! Answers.

Yahoo! is in its second season of its three-year deal with the Premier League for the exclusive rights to show short-form online Barclays Premier League highlights to UK users.



Andrew Cocker, Yahoo’s European director of consumer marketing added: ‘Our partnership with The League Managers Association gives Yahoo! a genuinely differentiated and authoritative voice to accompany our Premier League highlights’.



‘As the premier digital media company, Yahoo!’s investment in the LMA is consistent with our desire to deliver original and compelling content to our 27 million UK customers’.