Betfair signs amateur boxing deal- 4 Nov 2011 00:00:00
Betfair has announced a major partnership with The British Amateur Boxing Association (BABA) to sponsor the forthcoming GB Amateur Boxing Championships which will be held at York Hall, London on 11th and 12th November 2011.
The partnership, brokered by Essentially Group, will see Betfair become the headline sponsor of the event, which it will use to promote its Casino product.
The finals will see British flyweights Andrew Selby and Khalid Yafai take to the ring in an Olympic qualifying bout, with the winner guaranteed a place at London 2012.
Betfair's Joe Legge said: ‘Some of Britain's top medal hopes at London 2012 will come from the world of boxing, so we're delighted to get behind the sport by supporting its brightest talents. With this year's Championship finals live on the BBC, the event also represents a great opportunity for us to engage a large boxing audience with our market-leading casino offering.’
Derek Mapp, executive chairman, BABA added: ‘It is excellent news for amateur boxing to have secured an agreement with such an excellent brand and we look forward to working with Betfair to ensure its sponsorship of our showpiece event is a big success.’
Since June 2010, boxers from the men and women's GB Boxing Squad have won 18 medals including three gold medals, nine silver and six bronze at five major international tournaments (two World Championships and three European Championships).
The finals of the GB Amateur Boxing Championships will be shown live on BBC1 on Saturday 12th November 2011 at 2:30pm.
BABA also has commercial arrangements with Lucozade Sport, which is the Official Sports Nutrition partner of the GB Championships and the GB Boxing squad, while adidas is GB Boxing’s ‘Technical Partner’.