ITV extends Tour de France deal- 10 Jan 2012 00:00:00
British free-to-air broadcaster ITV has extended its broadcast rights deal for live coverage and highlights of cycling’s premier event, the Tour de France, in a new deal.
Under the renewed agreement with the ASO, ITV4 will continue to broadcast live daily coverage throughout the Tour and will continue to broadcast daily evening highlights on the channel.
ITV will also extend its digital and online coverage around the Tour de France from this year.
Niall Sloane, ITV’s controller of sport said: ‘ITV’s coverage of the Tour de France has a terrific reputation with viewers and sports fans and I’m delighted that, in one of the most exciting periods for British cycling, we have secured coverage on ITV4 until 2015.’
Viewing to ITV4’s highlights of the 2011 Tour de France, in which Mark Cavendish won the green jersey, was up by 33 percent year-on-year.