MasterCard appoints Frank PR for CL brief- 5 Apr 2012 00:00:00
MasterCard has appointed Frank PR to exploit the brand’s UEFA Champions League sponsorship, following a competitive tender, according to media reports. The agreement will see the company supporting MasterCard initiatives around the tournament.
One initiative is thought to include a football fan spending report. MasterCard has previously released similar studies of spending habits of Champions League fans before the final - analysing fan spending in bars, clubs, shops, hotels, city attractions, bookmakers and inside the stadium.
The reported brief is yet to confirmed, with Frank PR is still to officially announce the win.
The year’s final takes place at the Allianz Arena in Munich on 19th May.