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New laws allow Ladbrokes TV ads- 3 Oct 2007 22:20:00

Gambling brand Ladbrokes has launched its first ever TV campaign following a relaxing of the sector’s advertising laws with the marketing push featuring a host of football celebrities.

With the gambling advertising laws relaxed from 1st September to allow brands to promote themselves more visibly on TV, Ladbrokes is one of the first to take advantage with the new commercials promoting its football betting opportunities.

Created by M&C Saatchi and production company Feel Films, the spots feature well-known football pundits Ian Wright, Ally McCoist, Chris Kamara and Lee Dixon as diners in a ‘greasy spoon’ café. There are also cameo roles for Jimmy Hill, as the kitchen chef, and Kirsty Gallagher as the waitress.

The ads, for which media planning and buying has been handled by Walker Media, end with the strap-line, “Ladbrokes. Everyone’s got an opinion. What’s yours worth?”.

Previous advertising rules for gambling brands had limited them to broadcast sponsorship alone and had strict rules on the promotion of specific elements of gambling.

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