Highland Spring tees off with Ryder Cup- 29 Aug 2013 00:00:00
Bottled water brand, Highland Spring, has been announced as the official water supplier to the 2014 Ryder Cup. To kick off its involvement with the competition, the brand is launching a UK-wide on-pack promotion inviting consumers and retailers to be part of the action.
From next month the promotion, which will feature on all major Highland Spring retail packs and selected cash and carry packs, will give participants the chance to win a luxury break for two people including tickets to the event and 3 nights’ accommodation at a 5 star hotel in Scotland.
In addition, there will be 75 luxury UK breaks for two people and pairs of 2014 Ryder Cup tickets to be won.
Each promotional label contains a unique code for consumers to enter at www.5starweekend2014.com to find out if they have won, with all redeemed codes entered into a prize draw.
With over 250,000 spectators expected on site during the event, and a further daily TV audience of 500 million people across 183 countries, the Ryder Cup has evolved into one of sport’s most valuable and prestigious global brands.
Claire Wilson, marketing manager at Highland Spring, said: ‘We are excited to be able to offer consumers and retailers the chance to get involved with one of the world’s largest sporting events. 23rd September marks a year to go until The Ryder Cup brings world class golf to the UK; the launch of our on-pack is perfectly timed to allow retailers to capitalise on this milestone and boost sales during the build-up to the event. We’ve got some truly amazing prizes that will appeal not just to golf fans and we are confident this will be one our most popular on-pack promotions in recent years.’
Highland Spring has a long-standing relationship with golf at all levels of the game including being Official Water Supplier to a number of European Tour Group Events.
The brand is also a major supporter of UK sport and a long-term sponsor of many national and international events across tennis, cycling, rugby and athletics.