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MPs push for alcohol advertising ban- 9 May 2008 07:10:00

A group of Labour MPs have launched a parliamentary push for a ban on alcohol brands engaging in advertising and sponsorship in sport.

The move is the latest in an increasing move towards a total advertising ban on alcohol bringing the sector in line with tobacco.

Ministers are cautious about the plan, which would deprive sport of millions of pounds of revenue but backbenchers say there is growing pressure for action because of the rising concern about binge-drinking among young people.

Howard Stoate, a Labour MP and GP, said: ‘Britain's alcohol rules say that ads for alcohol should not appeal strongly to people under 18.

‘And yet it seems that the regulators and the Government see nothing wrong in allowing our leading football teams and most successful sportsmen - with their millions of young fans - to be closely associated with alcohol products.’

‘There's a move towards a ban. It is a matter of just making the argument and persuading people of the correctness of our case.’

A ban on alcohol advertising and sponsorship sport would affect a number of existing multi-million pound deals such as Carlsberg's shirt sponsorship contract with Liverpool and Heineken's title sponsorship of the European Rugby Cup.

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