Slazenger to sponsor Nottingham Open- 5 Jun 2008 08:55:00
The LTA has unveiled Slazenger as the title sponsor for the ATP Tour grass-court tennis event at Nottingham later this month.
The Slazenger Open, formerly known as The Nottingham Open, will take place at the City of Nottingham Tennis Centre between 14th and 21st June.
Slazenger is the number one ball brand in the UK and has been the only ball to be used at The Championships, Wimbledon, for over a century. In addition, Slazenger is the ball of choice for all the British pre-Wimbledon grass court events including The Slazenger Open.
The announcement is the first of what the LTA hopes will be many sponsorship deals as it looks to repackage the commercial rights to its calendar of top-tier tournaments, seeking partnerships that will arc across all of its portfolio including the tournament at Queen’s Club formerly sponsored by Artois.