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Dubai Duty Free renews WTA Tour deal- 10 Jan 2008 00:00:00

Dubai Duty Free has extended its sponsorship deal for the Sony Ericsson WTA Tour through until 2011 in a new four-year contract.

The airport retailer will continue as the Tour’s premier sponsor in the Asia-Pacific/Middle East region and establish a major digital media presence through the Tour, among other innovative benefits.

The cornerstone of the new partnership is Dubai Duty Free’s presenting sponsorship of the Tour’s new video-on-demand digital media platform located at, which will feature on-court match highlights, off-court player personality features and a host of additional new content geared to enhance fans’ behind-the-scenes access to the players.

In addition to the VOD platform, other unique elements of the new Dubai Duty Free-Tour partnership include significantly expanded television news service that will continue to enhance the global exposure of women’s tennis and the Dubai Duty Free brand to television fans throughout the world through weekly match highlights, player interviews and off-court coverage.

An iconic photo shoot will also be conducted in Dubai with some of the world’s best women tennis players and placed in major fashion and lifestyle media.

Dubai Duty Free signed on as a major Tour partner in the Asia-Pacific/Middle East region in 2004 and has also been the sponsor of one of the premier events on the Sony Ericsson WTA Tour since 2001.

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