Nadal signs Lanvin fragrance deal- 2 Oct 2008 00:00:00
World number one tennis player Rafael Nadal is to launch his own fragrance line after signing a deal to become a global ambassador for Lanvin.
The Spanish star has signed a contract with Inter Parfums, the parent company of the Lanvin brand, and will help develop a new Lanvin fragrance which is set for a summer 2009 launch.
The positioning of the new fragrance line, which is to be called Lanvin L'Homme Sport, will be built around Nadal's image. A range of products will be aimed at a younger market than is usual for the Lanvin brand.
Inter Parfums is planning to launch the brand throughout Europe and the US with Nadal fronting a major marketing campaign to coincide with the launch.
Paris-based Inter Parfums creates and manufactures several brands of fragrances and cosmetics under license, including Burberry, Paul Smith, Christian Lacroix and Van Cleef & Arpels.
Nadal joins a host of tennis players with their own fragrance line including Venus and Serena Williams, Maria Sharapova, and Andre Agassi.