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Accelerate picks up British Lions contract- 15 Jan 2007 00:00:00

Accelerate has won the agency contract to handle the sale of commercial rights for the British & Irish Lions rugby union team for the 2009 tour to South Africa.

Accelerate was appointed to the contract following a competitive pitch against a number of leading sponsorship agencies.

Accelerate has effectively retained the contract after working on the commercial deals for both the 2001 and 2005 Lions’ tours.

John Feehan, chief executive of the British Lions stated: ‘The Lions tour to South Africa will be the biggest sporting event in 2009 and we are delighted to be able to announce the appointment of Accelerate as our commercial partners. Accelerate’s senior staff’s experience of working with the Lions in 2001 and 2005, coupled with their proven track record and deep understanding of the rugby environment in South Africa, stand them out as the outstanding candidate.’

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