Murray brothers switch to 19 Management- 5 Jan 2009 00:00:00
British tennis players Andy and Jamie Murray have changed their commercial agents, joining the likes of David Beckham at 19 Management.
The decision by the brothers to let the rest of their careers be masterminded by 19 Management, the company run by Simon Fuller, is likely to have a profound commercial effect on both of them with speculation suggesting that the British duo could earn up to £100m in potential endorsement deals.
The choice of Fuller’s 19 Entertainment, in partnership with CAA Sports, a division of Creative Artists Agency, was made over rival agency IMG with 19 Entertainment becoming the players’ third management agency, after Octagon steered Andy in his younger days and Ace Group plotted his path through the complexities of turning professional and coping with fame.
Officially, the relationship with 19 Entertainment and CAA does not start until 1st March, when the Murray brothers will be preparing for a Davis Cup tie against Ukraine in Glasgow.
The focus will be on Andy Murray the sportsman and it is understood that 19 — making its first foray into the management of a tennis player — was taken by his ‘character and charisma’ and his appeal across the spectrum, young and old, male and female.
2009 is shaping up to be a significant year for Andy Murray who, having established himself as the world number 4, is looking to land his first Grand Slam title in the next 12 months.