AEGON backs GB Davis and Fed Cup teams- 5 Feb 2009 00:00:00
Life assurance and pensions firm AEGON has backed up its lucrative five-year partnership with the LTA by announcing that it will also sponsor Great Britain’s Davis and Fed Cup teams for the next four years.
The new deal, which runs from 2009 to 2013, means that AEGON is involved in all aspects of the development of the sport from grass roots level through to the AEGON Championships at Queen’s Club in June and now extended through to national team level.
A category conflict with the International Tennis Federation’s (ITF) sponsors initially prevented AEGON from securing rights to Great Britain’s Davis and Fed Cup teams but this has now been resolved.
Playing in the Fed Cup by BNP Paribas, the AEGON GB Fed Cup team is currently competing in Tallinn, Estonia.
Playing in the Davis Cup by BNP Paribas, the AEGON GB Davis Cup team will face Ukraine in a Europe/Africa Zone Group I tie from 6-8th March 2009 at the Braehead Arena, Renfrewshire.