Eurosport snaps up US PGA Tour rights- 26 Jun 2009 00:00:00
Eurosport has moved quickly to snap up the UK TV rights for the US PGA Tour following the demise of previous broadcaster Setanta in a deal initially running until the end of this year.
Eurosport’s live coverage of the US golf tour begins immediately with this week’s Travelers Championship tournament in Cromwell, Connecticut.
Action from the remaining 2009 Tour events will now be accessible in more than 10m UK homes on British Eurosport and British Eurosport 2, through Sky and Virgin Media platforms.
The PGA Tour will also be available to UK fans in simulcast through Eurosport’s online subscription service, Eurosport Player.
World No. 1 Tiger Woods, England’s Paul Casey, double-major champion Padraig Harrington, 2009 World Golf Championships-Accenture Match Play Championship winner Geoff Ogilvy and Ryder Cup hero Ian Poulter all feature regularly on the PGA Tour.
As the PGA Tour season continues, these stars and many others will be jockeying for position heading into the PGA Tour Playoffs for the FedExCup and its conclusion at The Tour Championship presented by Coca-Cola.
Setanta fell into administration this week – a move that returned all the rights the pay-TV broadcaster had owned back to their original rights holders.
While the PGA Tour has followed the Premier League in being able to find new broadcast partners – the latter striking a deal with Disney-owned network ESPN, the Scottish Premier League, Premier Rugby and the Indian Premier League are amongst the rights holders yet to replace their Setanta deals.