Marston's launches Ashes ads- 2 Jul 2009 00:00:00
Marston’s, the brewer behind the Pedigree brand, has launched a marketing campaign ahead of this summer’s Ashes with the series of satirical above-the-line adverts poking good-humoured fun at the Australian cricket team.
Part of Marston’s ‘England has it campaign’, the tongue-in-cheek ads include the lines: ‘England has History. Australia has Previous’; ‘We have beer in our blood. Australians have lemon juice in their hair’ and ‘We’re English, we brew beer. You’re Australian, you serve it.’
Created by marketing services agency DLKW, the campaign plays on the ‘Pedigree’ of the England side over their Australian counterparts. Using traditional brewing imagery including a tiled pub sign, decorative pub mirror and British pub beer mats to communicate the best of English heritage against that of their opponents.
The ads will appear on posters around cricket grounds as well as press, 96 sheets and tactical experiential PR activity.
Marston’s has also set up a blog for cricketing fans to engage in some banter online at www.ashesbanter.co.uk.
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