New sponsor for Dubai Championship- 1 Sep 2009 00:00:00
Global marine terminal operator DP World has been unveiled as presenting sponsor of the Dubai World Championship – the climax of the professional golf season.
The event ends the season-long Race to Dubai which features 49 golf tournaments in 26 destinations around the world. The top 60 qualifiers from The Race to Dubai will compete on the Greg Norman-designed Earth course at Jumeirah Golf Estates from 19th-22nd November.
Atlantis, The Palm, the flagship resort of Palm Jumeirah, has also been named as the official hotel of the tournament while CNN International becomes an official media partner of the tournament.
These partnerships are the latest in a growing number of brands who have announced their support of the tournament, which is hosted by Leisurecorp, a division of Nakheel Leisure.
Rolex (premier sponsor) and Polo Ralph Lauren (official outfitter) were both unveiled earlier in the year and further partnerships will continue to be announced during the build-up to the tournament.