PGA strikes M&S retailing deal- 3 Nov 2009 00:00:00
The European PGA Tour has struck a deal with high-street brand Marks & Spencer to launch co-branded golf merchandise, which will be available in more than 70 UK retail stores as well as on the retailer's online store.
Under the agreement, Marks & Spencer will carry several apparel ranges of PGA Tour co-branded products.
This will include men's casual wear such as knitwear, jackets, pants, sweat shirts and hosiery, as well as non-performance accessories including scarves, gloves, cufflinks, towels and bags.
A range of gift items will include playing cards, golf balls, range finders and key rings, among others.
Marks & Spencer customers in other regions outside the UK are able to purchase PGA Tour-branded merchandise on www.marksandspencer.com.
The license agreement between PGA Tour and Marks & Spencer, which was facilitated by Global Brands Group, is the first of its kind for the PGA Tour in Europe.