Sport Industry Group

Gymnastics turns to Fast Track- 10 Dec 2009 00:00:00

British Gymnastics has appointed sports marketing agency Fast Track to find a lead sponsor for the sport in the build-up to the London 2012 Olympics and the 2014 Glasgow Commonwealth Games.

Fast Track will also be seeking sponsors for a range of British Gymnastics assets including British Teams, British Championships and International Events, Coach and Volunteer Programmes, Development Resources, Award Schemes and its Early Years Programme.

British Gymnastics commercial director Ian Fordham said: 'Our sport is increasingly successful, communicates strong and positive values and helps many young people develop vital physical and social skills.

‘We offer attractive propositions to brand owners including far reaching development programmes and a strong presence at elite level through our teams and gymnasts like World Champion Beth Tweddle, Olympic medallist Louis Smith and World medallist Daniel Keatings.'

Gymnastics is a core component of the PE National Curriculum at KS1 and KS2 and is also delivered to more than 300,000 participants in 2,500 clubs and leisure centres across the UK.

The sport offers particular appeal to the younger female participant, has a large and growing membership base and attracts substantial television audiences.

Gymnastics is the fourth Olympic sport to join the Fast Track stable following athletics, basketball and triathlon.