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Accenture ends Woods sponsorship deal- 14 Dec 2009 00:00:00

World number one golfer Tiger Woods has lost his first sponsorship deal in the wake of revelations of adultery after management consultancy firm Accenture ended its long-standing association with the player.

Accenture announced that it would no longer be represented by Woods with immediate effect with the statement reading that the golfer is ‘no longer the right representative’.

Woods has been engulfed in a media storm since a disturbance outside his house two weeks ago. He has since admitted being unfaithful to his wife.

The world number one has since announced that he is taking an indefinite break from golf to try to save his marriage.

‘For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture's advertising,’ the company said in a statement.

‘However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising.’

Although the first to end its association with Woods, Accenture is not the only sponsor to have changed their marketing approach in the wake of the scandal.

Gillette has already said it would cut back Woods' role as a brand ambassador while the US phone firm AT&T has said it is ‘presently evaluating our ongoing relationship’.

However his primary sponsor Nike said it was standing firm and offered him its ‘full support’.

The 33-year old Woods is one of the attractive sports stars in the world to sponsors and he is believed to be the first athlete to have earned $1bn.

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