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AT&T latest to drop Woods deal- 4 Jan 2010 00:00:00

AT&T has stated that it will no longer sponsor golfer Tiger Woods, who announced last month that he would take an indefinite break from the sport.

The company joins Accenture and Gillette in dropping support for the world number one golfer after he admitted to ‘infidelity’ to his wife.

AT&T's logo will no longer appear on the golfer's bag although the company did not comment on its reasons for dropping Woods.

AT&T said it would continue to sponsor the AT&T National PGA event in July.

In a brief statement, AT&T said: ‘We are ending our sponsorship agreement with Tiger Woods and wish him well in the future.’

The deal had been billed as a ‘multi-year’ agreement when it was announced at the beginning of 2009.

Woods had become the first sportsman to earn more than $1bn from sponsorship deals and endorsements.

However, following the revelations of his private life, a number of brands have now loosened or severed their ties with him.

Apart from consulting firm Accenture and razor maker Gillette, the watchmaker Tag Heuer has scaled down its use of the star, while drinks manufacturer Gatorade discontinued a line of Tiger Woods-branded energy drinks.

It is not clear how much these deals separately brought in. AT&T also has not said how much its contract was worth.

A recent University of California study suggested the total economic damage of the Tiger Woods affair to all involved parties could amount to as much as $12bn.

The married Woods announced in December that he would take a break from his sport, after allegations from a string of women that they had sexual relations with him.

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