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188Bet to sponsor London Wasps- 4 Feb 2010 00:00:00

The online gaming and entertainment company 188BET has signed a deal to become the official betting partner of Guinness Premiership club London Wasps.

The deal, which will run for an initial two year period, has seen 188BET’s logo being placed on the shorts of the first team playing kit.

London Wasps supporters will also have the opportunity to take advantage of special 188BET promotional activity, which is set to be rolled out during the remainder of the current season.

In addition to logo presence on the Wasps playing shorts, 188BET will also receive a variety of additional benefits as part of the deal including access to first team players to undertake marketing activity.

The deal sees 188BET’s first venture into rugby, however last year the company announced sponsorship deals with Premier League clubs Liverpool, Chelsea, Aston Villa, Bolton Wanderers and Wigan Athletic.

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