BMW appoints Synergy for 2012- 11 Feb 2010 00:00:00
BMW UK has appointed Synergy as its strategic sponsorship agency partner for the London 2012 Olympic Games and Paralympic Games.
BMW selected Synergy to advise on the strategy and activation of its London 2012 Tier One partnership, which was announced in November 2009.
As the official automotive partner of London 2012, BMW will supply over 4,000 vehicles to transport the ‘Games family’, including athletes, technical officials, the media and International Sports Federations.
BMW is also a London 2012 sustainability partner, and will be providing a low emissions fleet to help enable the London 2012 Organising Committee (LOCOG) to deliver its objectives of a ‘low carbon’ and ‘healthy living’ Games.
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