Glasgow 2014 reveals branding identity- 9 Mar 2010 00:00:00
Glasgow 2014 Commonwealth Games has revealed its new visual identity designed by Marque Creative that reflects the number of sports, days of competition and the fact that Glasgow is hosting the 20th Commonwealth Games.
Marque was appointed last year to create the new branding identity and their work replaces the bid logo that was designed by Tayburn.
The logo includes three elements - a red outer ring that is intended to represent the fact that this is the 20th Commonwealth Games; a yellow ring representing the 17 sports on the programme; and a blue ring indicating the 11 days of competition.
John Scott, chief executive of the Glasgow 2014 Organising Committee, said: ‘The brand identity we used for the bid was excellent. We now need to raise the revenue required to help stage the Games through selling rights to the brand identity as sponsorship.’
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