IMG to produce Premier League's new channel- 9 Mar 2010 00:00:00
IMG, the global sports and media company, has announced that it will produce and distribute the Premier League’s new international TV channel.
This will include the customisation of 380 matches as well as the production of weekly magazine shows.
IMG’s Premier League Productions division will produce the 24/7 content offering and the new initiative will be run by some Premier League licensees as a full channel.
The service will be a mix of studio-based output as well as up to six live matches a week, regular news shows, magazine programming, international phone-ins and archived matches.
IMG Sports Media, which has been the international programming production partner of the Premier League since 1997, has also been retained to represent the Premier League archive for a further three years.
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