Hilton Hotels to push McLaren F1 ties- 9 Mar 2010 00:00:00
Hilton Hotels is planning to use its affiliation with the Vodafone McLaren Mercedes F1 team and its British drivers, Lewis Hamilton and Jenson Button in its biggest marketing push in the UK for years.
Advertising and promotional activity will feature either Lewis Hamilton or Jenson Button as the hotel chain looks to boost its UK market.
Hilton's partnership with McLaren Mercedes was its first foray into sport after they agreed a deal in 2005.
Right Formula will be handling the marketing strategy.
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