Puma renews Coventry kit deal- 9 Mar 2010 00:00:00
Puma has announced a five year extension to its sponsorship of Coca-Cola Championship club Coventry City.
The deal sees the sportslifestyle brand remain the official supplier and the official licensee of replica merchandise for the club.
Genesis Sports is Puma’s Licensee for pro team sports for the UK & Ireland and the launch of the Coventry 2010/11 home and away kits in June will see the club remain within the growing portfolio of Puma contracted clubs including; Newcastle United, Sheffield Wednesday, Cardiff City, Reading, Bristol City, Leyton Orient, Bath Rugby Union and England Rugby League.
A new aspect of the partnership will see Puma working with the club’s local community as a provider of kits to education and grass roots affiliates in the Coventry region.
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