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Brylcreem sponsors live Youtube IPL- 11 Mar 2010 00:00:00

Brylcreem and Lebara Mobile have been signed as the launch sponsors of YouTube’s live streaming of the Indian Premier League (IPL).

The sponsorship will see the brands include pre and mid-programme advertising around the live coverage of the cricket tournament, as well as a banner on the home page and sponsorship across YouTube’s site.

Brylcreem’s deal was completed by Manning Gottlieb OMD, and the hair-gel company also sponsors England cricketer Kevin Pietersen who plays for the Royal Challengers Bangalore.

It is hoping to use the YouTube sponsorship of 60 live IPL games to increase its profile to a younger audience.

Lebara Mobile, a mobile phone service previously sponsored live televised cricket coverage on Setanta.

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