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ESPN launches ESPN America HD in UK- 22 Jun 2010 00:00:00

ESPN is continuing the HD rollout of its channels across Europe after launching ESPN America HD in the UK and Ireland for the first time.

Carried on the Sky satellite TV platform, on channel number 431, the new HD channel gives fans access to the best sporting action from the US.

The introduction of the channel brings the number of ESPN channels available in the UK to five, in addition to ESPN, ESPN HD, ESPN Classic and ESPN America. The launch also means ESPN is the only sports broadcaster, other than Sky, in the UK to offer two HD channels.

ESPN America HD will be available to existing ESPN subscribers who have a Sky HD subscription at no extra cost.

The expansion of ESPN’s HD offer closely follows the launch of ESPN America HD in Finland, Denmark, Norway and Sweden on Canal Digital. The network plans to expand its HD offer further in Europe over the coming year.

The new channel will simulcast the programming of ESPN America, which broadcasts the very best of North American sports live and as-live from the US, including MLB, NHL and NCAA basketball and football, as well as ESPN’s in-depth news, highlights and analysis shows SportsCenter and Baseball Tonight.

At launch, 85% of the content on ESPN America HD will be native HD content (produced originally in HD).

The introduction of ESPN America HD to the UK forms part of ESPN’s Summer Festival of Sport, which includes daily reports from the World Cup as Ray Stubbs hosts South Africa Nightly, international football friendlies, Euro 2012 qualifiers and the best of US sport with action from the NBA, NHL and MLB.

ESPN America launched on 1st February 2009, replacing the North American Sports Network (NASN) which was acquired by ESPN. Taking advantage of ESPN’s leading position in sports television in the US, the channel brings sports action and original programmes directly from United States 24 hours a day, providing fans with comprehensive access to all the best North American sports.

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