Lucozade Sport signs GB boxing deal- 24 Jun 2010 00:00:00
Sports drink brand Lucozade Sport has announced a partnership with the British Amateur Boxing Association (BABA) to be its official nutrition partner.
The partnership with the BABA, which runs until 2013, will see Lucozade Sport support the men’s and women’s podium squads and have a presence at its training facility in Sheffield and the BABA’s calendar of events.
The deal will also see Lucozade Sport support a series of grassroots initiatives run by the home nations in England, Scotland and Wales.
Lucozade Sport plans to support and leverage the partnership through a programme of activity that will align the brand with GB Boxing’s squad and amateur boxing programmes.
The brand is also working with GB Boxing’s nutritionist, Mark Ellison to integrate its range of informed sport tested sport nutrition products into the world class performance programme.
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