Northern Racing appoints Generate- 2 Jul 2010 00:00:00
Northern Racing Limited has appointed Generate Sponsorship to provide sponsorship rights analysis and evaluation across the company’s property portfolio.
Northern Racing Ltd is a group of 10 racecourses across the UK, including venues such as Chepstow, Uttoxeter and Fontwell Park, which provide a mixture of jump and flat racing across the UK.
Generate will be responsible for developing and implementing a strategy to attract sponsorship at all levels across the whole group of racecourses.
Northern Racing Limited is part of the Reuben Brothers Group of Companies.
It was recently announced that horse racing television viewing figures had taken a dive with numbers for Royal Ascot taking a dive as the Golden Jubilee peaked at 1m – half of the amount of people that watched last year.
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