Sport Industry Group

J20 seals horse racing title deal- 21 Jul 2010 00:00:00

J2O, the Britvic Soft Drinks Limited brand, has signed a sponsorship deal with The Jockey Club to title sponsor a new summer flat race series.

The nine race series will be known as the 'J2O White Blend Summer Series', and run from 6th August to 25th September 2010 at eight Jockey Club Racecourses: Haydock Park (two fixtures), Nottingham, Sandown Park, Carlisle, Newmarket, Warwick, Epsom Downs and Kempton Park.

The competition will climax with the 'J2O White Blend Summer Series Final' at Haydock Park on 25th September, which is scheduled to be televised live on Channel 4 and specialist channel Racing UK.

As part of the deal, Britvic Soft Drinks Limited will receive a package of rights, including branding on trackside signage, the presentation podium, number cloths, winners’ blankets and media materials; advertising on the big screen and in the racecard.

J20 will also be allocated tickets; hospitality facilities; and associated marketing rights.

The company will also present a cash reward to the stable staff member in charge of the ‘Best Turned Out’ horse in each race.

Britvic Soft Drinks Limited is already a Jockey Club Racecourses ‘pouring partner’, supplying soft drinks and mixers to Jockey Club Catering, which is a joint venture between the racecourse group and Compass.