SHARP RE-ENTERS FOOTBALL WITH UEFA DEAL- 3 Sep 2010 00:00:00
Electronics manufacturer Sharp has signed a deal to become an official partner of UEFA until the end of 2013, covering the European Championships in 2012 in Poland and Ukraine.
Under the agreement Sharp becomes the governing body's exclusive partner of audio-visual equipment and solar-related products.
Sharp previously sponsored Premier League Manchester United for 18 years until 2000 and the UEFA Champions League between 2000 and 2006.
The electronics manufacturer is planning to advertise its Aquos LCD televisions and solar-related products around UEFA’s flagship tournament.
The deal also covers UEFA's under-21s and women's championships, which take place in 2013.
Sharp becomes the seventh global partner for UEFA Euro 2012 following in the footsteps of adidas, Castrol, Coca-Cola, Hyundai-Kia, Carlsberg and McDonald’s.
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