Sport Industry Group

DHL signs up as RWC 2011 partner- 6 Sep 2010 00:00:00

Express and logistics firm DHL has signed a deal to become the fourth partner to Rugby World Cup 2011 (RWC 2011).

As official logistics partner, DHL will be responsible for ticket distribution as well as Rugby World Cup Limited (RWCL)/International Rugby Board's (IRB) express shipments and international and domestic freight movements, including the delivery of competing teams' equipment.

DHL celebrated the announcement by kicking the RWC 2011 official match ball off Auckland's iconic Sky Tower.

Hundreds of movements will take place during the tournament with an expected 2 to 6 tonnes of equipment per move.

DHL will provide transport as well as store and deliver uniforms and official equipment from training grounds to playing venues around New Zealand. It is expected DHL trucks will drive a total of almost 30,000 kilometers over the course of the Tournament.

DHL has a strong heritage of supporting rugby in New Zealand. Being named official logistics partner of RWC 2011 complements the company's partnership of the 2005 DHL British and Irish Lions Series.