Sport Industry Group

F1 sponsors want first-ever marketing chief- 7 Sep 2010 00:00:00

According to reports, the first act of the new F100 Alliance, the representative body set up by F1 sponsors, will be to call for the sport to appoint its first marketing chief.

The proposal is believed to have made at the inaugural meeting of the F100 Alliance in London last week of which the combined value of the investment made in F1 by the brands attending is £458m.

As a group, they are now urging the appointment of a senior figure to raise the profile of F1 and access untapped revenues.

The planned position would not be limited to marketing, and could include PR and other promotional responsibilities while the F100 organisation also identified online as an area in which it would like to see further investment.

The proposal is reported to have been sent to F1 supremo Bernie Ecclestone although it is unclear what the next steps might be as Ecclestone has denied negotiations are under way.