Sport Industry Group

UEFA takes Euro 2012 hospitality in-house- 8 Sep 2010 00:00:00

UEFA has announced that the responsibility for corporate hospitality sales for the upcoming Euro 2012 Championships to be staged in Poland and Ukraine will be handled by the governing body’s newly created subsidiary UEFA Events SA as opposed to being outsourced to a third party.

The European football governing body stated that it had made the decision to internalise the sales of the corporate hospitality programme after a thorough analysis of the market, based on a survey conducted in both host countries and a tender process that saw the responses of several well-known agencies.

The sales of the packages will start in spring 2011. Potential Corporate Hospitality customers can submit their interest in an online form available from Thursday 23rd September 2010: http://en.uefa.com/uefaeuro2012/hospitality/index.html

All information regarding the products and prices of the different packages will be published in due course on the competition’s website: www.uefa.com/uefaeuro2012/hospitality

Earlier this summer, UEFA announced the appointment of the Austrian-based company DO & CO that will be implementing both hospitality and catering services in Poland and Ukraine, covering the entire infrastructure of Euro 2012.