FEDEX AGREES ATP WORLD TOUR DEAL- 9 Sep 2010 00:00:00
FedEx has signed a three-year agreement with the ATP to become a new global platinum sponsor and the official carrier of the World Tour.
In addition to global marketing rights, FedEx will become a sponsor of 17 ATP World Tour tournaments in 12 different countries.
The sponsorship will launch at the 2010 Barclays ATP World Tour Finals in November and extend through 2013.
‘Reliable Performance’ will be FedEx’s prevalent theme across all activation and reinforced visually with FedEx brand exposure on court at tournaments and on ATPWorldTour.com.
FedEx will also develop an enhanced analysis of player match records providing fans with added information on player success and consistency on different surfaces, in pressure situations and against specific opponents.
This information, along with player videos, polls and more will be featured in a new section on ATPWorldTour.com called the FedEx Reliability Zone.
FedEx has a strong history in sports marketing, with sponsorships of the PGA Tour and the FedExCup, NFL and the French Open at Roland Garros.
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