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John Lewis backs Paralympic WC- 3 May 2011 00:00:00

The BT Paralympic World Cup has announced the John Lewis Partnership as sponsors of the event-volunteering programme.  

The initiative has already had success in its sponsorship of London 2012 hopefuls and providing its partners with the opportunity to train as sports coaches.

The Partnership’s support has allowed for a number of additions to the volunteering programme, including customer service training at a volunteer training day.

As part of its partnership with the event, 50 Partners from John Lewis and Waitrose have the opportunity to volunteer at the BT Paralympic World Cup in various roles including competition venue assistants for event services, VIPs and media, and transport liaison.

Simon Wardell, development manager, Partners in Sport, John Lewis Partnership, said: ‘We are delighted to be able to support the BT Paralympic World Cup and I know that our Partners are looking forward to the opportunity to help out at such an exciting event’.

‘As a business, we are already engaged in lots of activities in the run up to London 2012, whether it be through John Lewis’s sponsorship as the official department store provider to London 2012 or, through our Partners in Sport programme’.

The BT Paralympic World Cup is the largest annual international multi-sport competition in elite disability sport.

BT is entering its third year as title sponsor, in a sponsorship which runs up to and includes the 2012 BT Paralympic World Cup.

BT Paralympic World Cup spokesperson, Mark de St Croix, added: ‘Volunteers are crucial to the event’s success and it could not take place without their dedicated help and support throughout the competition’.

‘John Lewis’s involvement has added great value to the programme including the addition of a post-event volunteer celebration in the John Lewis Trafford Store’.


The 2011 BT Paralympic World Cup will receive unprecedented television coverage, with Channel 4 committing to a two hour live programme on 28th May, as well daily highlights packages on 26th and 27th May.

Live daily streaming from each sport will also be broadcast on the Channel 4 website.

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