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Man City and COPA90 publish women’s football audience report

Manchester City has teamed up with COPA90 to publish an international research study designed to deepen the understanding of current and prospective audiences for women’s football.

The study focused on fans between the ages of 16 and 24 and discusses five key areas of exploration to identify the similarities and differences in the behaviours, emotions and attitudes of current and prospective women’s football fans.

EFL clubs tackle loneliness

A dozen EFL clubs are to launch a new initiative aimed at helping retired and semi-retired people combat loneliness and inactivity.

The 12 clubs will work with local and national partners to run ‘Extra Time Hubs’, which seeks to bring older people together and provide a range of activities that could benefit their physical and mental health.

Funded with the support of Sport England’s Active Ageing fund from the National Lottery, Hubs will initially be created at 12 EFL Club Community Organisations across the country.

FA celebrates disability football with new film

The FA has released a new film to celebrate disability football ahead of the 2019 FA Disability Cup at St. George’s Park.

The event will take place from 15th-16th June and will mark the fourth edition of the FA Disability Cup.

The FA’s new film shines a spotlight on five grassroots disability footballers, who tell the stories of their individual journeys into the sport. It is hoped the film will encourage anybody with a disability to take up football, irrespective of ability or experience.

Made By Sport launches with £40m goal

Anthony Joshua and Nicola Adams have joined forces with Prince Harry to launch Made By Sport, a new campaign set up to champion grassroots sport in the UK.

With young people from poorer backgrounds approximately 50% less likely to play regular sport, Made By Sport will create a four year campaign that will champion the power of sport to change lives and sets out to raise £40m in funds to use sport to support young people from disadvantaged communities across the UK.

Benfica claims crypto first with Utrust

Benfica has announced plans to accept online payments with cryptocurrency in what it claims marks a first for a major European football club.

The Portuguese club has linked up with digital payment provider Utrust on the initiative, which gives fans the chance to use cryptocurrencies to buy match tickets and products through Benfica’s official online store.

Benfica hopes the partnership with Utrust will help the club’s e-commerce strategy to bring tech-savvy supporters and cryptocurrency investors both in Portugal and overseas closer to the Estádio da Luz.

FIFA explores voice assistant tech with virtual hackathon

FIFA has launched a virtual hackathon, inviting developers and fans to suggest new ideas and prototypes for voice assistants that can be used in football.

The best entries in the online competition will be rewarded with tickets for the FIFA Women’s World Cup Final, which takes place in Lyon, France on 7th July.

The initiative has been launched as FIFA continues to seek new ways to engage with fans through digital technology, while exploring how it can democratise innovation in football.

Shock Absorber backs This Mum Runs

Shock Absorber has been unveiled as the sports bra partner of women’s running community This Mum Runs.

As an official supporter of This Mum Runs, Shock Absorber will educate the community about the importance of wearing the correct sports bras while running. Product launches and news will be shared across This Mum Runs’ digital channels as part of the agreement.

This Mum Runs has 50,000 members and organises hundreds of free weekly runs led by Run Angels, specially-trained local volunteers who plan run routes and ensure members feel welcome and safe.

FA launches mental health campaign Heads Up

The English Football Association (FA) has partnered with Heads Together to launch the Heads Up campaign, which is designed to generate “the biggest ever conversation” around mental health.

Heads Up will harness football’s influence and popularity to showcase the importance of mental health. England manager Gareth Southgate and the Duke of Cambridge have both featured in an emotive film outlining the aims of Heads Up.

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