YouGov Sport has revealed new statistics on fans’ attitudes to gender equality across various different sports.
Ahead of the Aberdeen Standards Investment 5th Annual Diversity Summit, which will be held alongside the 2019 Solheim Cup Gleneagles, YouGov Sport asked fans of athletics, football, golf, cricket, motorsport, tennis, rugby league and rugby union for their thoughts on gender equality within their sport.
McDonald’s has launched a new spot to promote its Fun Football initiative, which helps introduce children to football for the first time.
Featuring Harry Kane and Emma Bunton, the video features the Tottenham Hotspur forward join in a Fun Football session with a group of children where he is thwarted in his attempts to win thanks to a VAR offside call and a dispute over whether a shot went over the bar of the jumpers-for-goalposts goals.
The spot aims to evoke the fun side of the game and encourages children to be active by emphasising the enjoyment of the sport.
The I Am Team GB campaign, launched by Team GB and the British Olympic Association (BOA) alongside its Official Mobility Partner Toyota, will reach a crescendo this weekend.
Mental health charity Mind has launched a new phase of the Get Set to Go mental health project in partnership with nine EFL clubs.
Natural energy drinks brand TENZING has teamed up with King’s College London to create a Clean Air Tracker in a bid to help runners in the capital avoid polluted areas during their workout.
Legal & General has announced its second annual Not A Red Card Awards* to celebrate businesses and individuals that have developed and implemented best practice around mental ill health in the workplace, and this year, in partnership with thinkBeyond, has launched the Innovative Use of Sport Award to recognise the important role of active lifestyles in helping companies better serve their employees.
Some of football’s biggest names, including former England stars Alan Shearer, Gary Neville and Les Ferdinand, have joined forces to promote the life-saving work being done through Prostate Cancer UK’s partnership with the League Managers Association (LMA), helping to raise awareness of the disease that claims the life of one man every 45 minutes.
Playfinder has announced that it saw a 39.47% week-on-week increase in new netball users during the recent Netball World Cup in Liverpool.
Playfinder allows UK-based sports fans to find and book facilities online and the success of the Netball World Cup has already prompted people to try out the sport for themselves.
England finished third at the World Cup, with New Zealand having beaten Australia in the final to claim its fifth title. The World Cup ran from July 12th-21st at Liverpool's M&S Bank Arena.
The Union Cycliste Internationale (UCI) has launched a new campaign dubbed ‘Ride and Smile’ with the aim of promoting cycling to all communities.
The initiative, which includes this 90-second video, underlines the mental as well as physical benefits of cycling, with the UCI’s 194 national federations set to take the message worldwide.
Energy drinks brand Tenzing has staged its first-ever Clean Air Run to mark the launch of its new Clean Air Tool.
The run began in one of the most polluted areas of London and finished in one of the cleanest. Tenzing has teamed up with King’s College London on the Clean Air Tool, which is designed to help runners find clean-air runs in the capital.
The tool, which is available on mobiles, also allows runners to create their own route and offers challenges to find the cleanest routes in the city.
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