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Biggest safe gambling campaign launches

GambleAware, the independent charity tasked with reducing gambling harms in Great Britain, has launched its largest-ever campaign in line with the recommendations of the Government’s Gambling Review.

‘Bet Regret’ is a safer gambling campaign designed to raise awareness of impulsive betting, particularly among the estimated 2.4m young men aged 16-34 who gamble regularly on sport, mainly online.

Spartan launches new Twickenham race

Global endurance race brand Spartan has launched a new obstacle course event to take place at Twickenham Stadium.

The first UK Stadion Race will be held on Saturday, 23rd November – the first event of its kind to be run in a major UK sports venue.

Spartan claims the 5km race, which is expected to attract 8,000 competitors, represents “the biggest new sporting event to come to London in recent years.”

England Rugby launches community campaign

England Rugby has unveiled 'We Play Rugby,' its new marketing campaign to increase participation across all formats of the game played around the country.

The campaign was first unveiled at Twickenham Stadium on Sunday during the Guinness Six Nations fixture between England and France.

'We Play Rugby' has been developed for all who are involved with the community game, as well as those trying rugby for the very first time.

Chris Evans launches RunFestRun

Virgin Radio DJ Chris Evans have confirmed the launch of RunFestRun, a new running and music festival set to take place from 31st May until 2nd June.

The Virgin Radio-endorsed event, billed as ‘Britain’s biggest running party,’ follows on from the success of CarFest, which has expanded since its introduction in 2012.

The grounds of Wiltshire’s Georgian Bowood House and Gardens, home to Marquis and Marchioness of Lansdowne, will play host to the three-day running-inspired festival.

Man City revisits #SameGoals initiative

Manchester City has confirmed that its #SameGoals global initiative is to return for a second year with the aim to increase girls’ participation in football.

2018 saw the introduction of the club’s #SameGoals campaign, to help inspire the next generation of female footballers.

The project sees footballs delivered to every girl who sends in a social media video showing them scoring or saving a goal.

FA unveils Euro 2020 ‘Be Part Of It’ push

The Football Association marked the milestone of 500 days-to-go until the 2020 European Championships with a push for the public to register interest in becoming a Euro 2020 volunteer.

London is among the 12 host cities that will play host to the UEFA tournament next summer.

The tournament will be the first time in the history of the competition that matches will be played across multiple nations in Europe, with Wembley Stadium to stage seven UEFA Euro 2020 matches in total.

FA launches '21 Days of Positivity'

The FA took on Blue Monday with the launch of a new behaviour-change campaign, '21 Days of Positivity.'

The project, delivered with support from agencies Pitch and MATTA, forms part of the FA’s ‘We Only Do Positive’ Respect campaign, which seeks to improve touchline and on-pitch behaviour in youth football across the country.

Research from The FA has shown that 90% of youth footballers perform better with positive encouragement.

Frampton to headline Sport Industry NextGen Unlocked celebration

Northern Ireland boxer Carl Frampton has been confirmed among the guest speakers for the Sport Industry NextGen Unlocked celebration on Thursday, 7th February.

The annual event, which introduces the new cohort of Sport Industry NextGen Leaders, will see Frampton joined on stage at the Village Underground venue in east London by alumni from the four years of the prestigious professional development programme.

Parkrun gains Sport England boost

Sport England is to provide £3 million in investment to help create 200 new parkrun events across the UK over the next three years.

The investment, funded by the National Lottery, is to assist the free community-based event to specifically increase participation among women and individuals from lower socioeconomic groups, two targets in Sport England’s strategy Towards an Active Nation.

The new project is to specifically target new parkrun events in communities that have the most to benefit from free, weekly social activity in open spaces.


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