Russian World Cup goals will directly fund initiatives to make football more inclusive to the LGBT+ community, with bookmaker Paddy Power set to donate £10,000 for every goal scored by the FIFA World Cup host nation.
The donations will go to a number of causes dedicated to making football more LGBT+ inclusive, with Paddy Power committing to a guaranteed minimum donation of £50,000, as part of the campaign developed by Synergy.
As the nation gets ready for the FIFA World Cup, ex-England midfielder Paul Ince has teamed up with NHS Blood and Transport to encourage men to ‘bleed for their country’, by highlighting the need for 25,000 new male donors.
Ince, who famously bled for England during the 1998 FIFA World Cup qualifying campaign, is calling for more men to step forward and do as much as they can off the pitch, by donating blood to help save lives.
#Rally4Grenfell is a fundraising campaign to give support to people left injured, bereaved or homeless by the #GrenfellTower fire. Everyone Active is launching an online charity auction to raise money for the British Red Cross’s London Fire Relief Fund.
To bid on a prize in the #Rally4Grenfell online auction, click here or visit the #Rally4Grenfell JustGiving website: www.justgiving.com/fundraising/rally4grenfell
Organisers of the UK’s largest all-inclusive mass participation fun run, which started with Parallel London in 2016, have confirmed the event is expanding to Scotland for the first time later this year.
Taking place on 2nd September 2018, Glasgow’s George Square will play host to a mini family festival of active lifestyle activities.
Parallel will welcome thousands of people of all ages and abilities to take part in a series of fun runs from 5km to 100m, including the Super Sensory 1km course.
2018’s group of Sport Industry NextGen Leaders continued...
Women in Football has launched #WhatIf, a new campaign aiming to change the landscape for women working in the football industry.
Sponsored by Betfair and supported by Synergy, #WhatIf is a social media campaign that hopes to challenge businesses, celebrities and members of the public to identify one way that they could take action to contribute to an improvement for women and girls within the football industry.
The England and Wales Cricket Board (ECB) has announced a wide-ranging action plan to transform the way it engages with South Asian communities and draw more players, fans and volunteers.
The Action Plan, which includes the adoption of the Rooney Rule, will launch with a series of events in three ‘core cities’ including a Chance to Shine Street Tape-ball competition at Sparkhill Park in Birmingham, a schools’ cricket competition at Bradford Park Avenue Cricket Ground in Yorkshire and a women's and girls’ cricketing session at Leyton County Ground Sport Centre in East London.
Special Olympics, the registered charity responsible for operating the global Special Olympics programme in the UK has appointed sports rights and marketing agency Sport Collective to develop its commercial strategy and programme.
10,000 athletes train and compete throughout the year in the UK with Special Olympics but 1.5m people currently have an Intellectual Disability (ID), a figure expected to rise by 14% by 2021.
ESPN Special Olympics Unified Sports has become the official charity partner of the BT Sport Industry Awards after agreeing a new partnership with event organisers, Sport Industry Group.
2018 marks ESPN’s 30th anniversary since it began supporting the Special Olympics, ahead of the Special Olympics’ 50th anniversary later this year.
The Sustainability Initiative of the Year was introduced for the first time in 2018 to highlight and celebrate the very best organisations whose actions have empowered, promoted and embraced environmental sustainability in sport, while positively impacting business results.
This year’s shortlist features: Columbia Sportswear’s partnership with National Parks UK; GRN Sportswear’s sustainable skinsuit; Land Rover BAR’s effort in #RaisingTheBAR; Octopus Energy turning Arsenal FC green; and RFU’s Rugby Energy Club.
MEET THE SHORTLIST BELOW:
The Sport Industry Daily
Sign up today for the latest news in one daily email, plus occasional event updates, direct to your inbox.