Marketing & PR

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SRM and StarWing forge alliance

SRM Sport & Entertainment and StarWing Sports have agreed a strategic partnership that is designed to accelerate the commercial growth of both companies.

StarWing is a tennis talent agency whose client list includes the likes of Chris Evert, Stan Wawrinka, Jo Konta, Kyle Edmund and Gaël Monfils, as well as some of the sport’s most exciting rising stars.

CSM brings in Jimmy Carr to promote MLB’s London Series

CSM Sport & Entertainment has teamed up with fellow Chime agency, VCCP, to launch a series of social films featuring comedian Jimmy Carr to promote the forthcoming Mitel & MLB present London Series 2019.

The spots intend to engage audiences across the UK as part of a wider campaign managed by CSM, which in December was appointed by Major League Baseball to support the London Series.

Skillzy selection story: UEFA release animated film

UEFA has released a light-hearted animation showing how Skillzy, UEFA EURO 2020’s mascot, was selected after an impromptu entry into a Europe-wide talent contest.

As well as celebrating the one-year-to-go landmark for UEFA EURO 2020, the animated film mirrors the talent competition theme at the heart of Your Move: a Europe-wide competition to find the most talented freestylers, street and panna footballers to become part of the EURO 2020 mascot team.

Ferdinand Lights Up Wembley with ‘One Year To Go’ to EURO 2020

The FA has announced former England international Rio Ferdinand as an ambassador for UEFA EURO 2020 with one year to go and, to mark the countdown, projected a selection of his favourite memories from the EUROs underneath the Wembley’s arch using hologauze technology in a first for the national stadium.

The video includes Antonin Panenka’s winning penalty for Czechoslovakia in 1976, Marco Van Basten’s volley for Holland in 1988, Paul Gascoigne’s famous goal against Scotland in 1996 and Portugal’s jubilation following their victory in 2016.

European Space Agency aids development of cardiac monitoring t-shirt

The European Space Agency (ESA) has partnered with British technology company and infrared textiles producer, KYMIRA, to aid the development of its smart cardiac monitoring t-shirt.

This is being conducted through an ESA ‘Kick-Start activity’, which provides both funding and support to companies for the development of new space-enabled healthcare services. The awareness of cardiac health in sport has risen in recent years due to several high-profile incidents affecting athletes and improved detection methods highlighting those with potential issues.

Wimbledon launches #JoinTheStory campaign

The All England Lawn Tennis Club (AELTC) has launched its #JoinTheStory multimedia campaign ahead of this year’s Wimbledon Championships.

The campaign will run across broadcast, out-of-home and online and will showcase standout Wimbledon moments that have shared the front page with major news stories over the years. The campaign is designed to show how sport and society have influenced each other throughout history.

UEFA kicks off Euro 2020 countdown campaign

UEFA has launched a countdown campaign for the start of the 2020 European Championships to coincide with ticketing, hospitality and volunteering applications.

Events to celebrate the ‘One Year To Go’ milestone for Euro 2020 are taking place across the 12 European cities that will host matches during next year’s tournament. The host cities for Euro 2020 are Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, London, Munich, Rome and Saint Petersburg.

Nike - Rafael Nadal in Rally

Nike has released a powerful video following Nadal's third-straight victory at the Paris Open, raising his title count to 12. The win marked Rafa's 18th career major.

The video includes footage of Nadal in his first major tournament, up to his Paris win at the weekend, finishing with the message "Crazy dreams take crazy effort".

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