Marketing & PR

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Ticketmaster study finds under 35s driving women’s sport growth

Young people are three times more likely to have attended a women’s sports event, according to new data published as part of Ticketmaster’s State of Play 2018 report.

The ticketing provider’s annual survey of 12,000 people focused this year on attitudes towards sport in the United Kingdom, with a particular emphasis on football, rugby union and cricket.

Among the key findings was a growing appetite for women’s sport, with three in ten sports fans reporting that they are “likely to attend” a women’s match in 2019.

Team England appoints Run Communications

Commonwealth Games England (CGE) has appointed Run Communications to help develop and deliver its communications activity over the next two years, as attention continues to shift towards the 2022 Commonwealth Games in Birmingham.

Run Communications, led by managing director Steve Chisholm, has been working alongside the governing body since 2014, helping build the ‘Team England’ brand and support the organisation’s corporate activity.

ATP Tour: Love it all

This ATP brand spot will run worldwide next year as part of a package of marketing assets to be provided to organisers of tournaments on the rebranded ATP Tour. It’s the first time the rightsholder has used a commercial soundtrack in its advertising. The work is part of the MATTA-created 2019 ‘Love it all’ campaign.

IMG makes big betting move

IMG has announced the launch of a new data collection system, IMG Arena, as the global sports giant looks to expand its sports betting offering.

Part of IMG Media division, the system will provide 250 bookmakers worldwide 24/7 live streaming and on-demand virtual sports products via “Fastpath Data” feeds designed to deliver accurate information within half a second. 

The move represents a significant statement of intent in a growing marketplace, currently dominated by firms such as SportRadar.

ATP unveils new brand and ‘Love it all’ campaign

The ATP has unveiled a new brand identity alongside plans for a global marketing campaign supporting the 63 tournaments that make up its year-round tour.

The work, which calls on audiences to “Love it all,’ is set to be rolled out worldwide from next year, with tennis chiefs claiming it represents a “transformative” approach to marketing the men’s game to the next generation of fans.

Rugby League World Cup 2021: The Making Of The Cockerel

At the Rugby League International Federation Annual Congress, the final missing piece from the Paul Barrière cup has been unveiled – a cockerel that originally adorned the top of it.

Ahead of the next Rugby League World Cup which will take place in England in 2021, the tournament organisers have commissioned the master craftsmen at the Royal Warrant holding Thomas Fattorini to recreate the cockerel.

 

New Team England brand unveiled

Commonwealth Games England (CGE) has launched a new ‘Team England’ brand identity, looking ahead to the opportunity of Birmingham 2022.

The new logo was unveiled at an event on the site of the proposed Athletes’ Village in Birmingham, which will house 6,500 athletes and officials during the next edition of the Games.

CGE Chief Executive Paul Blanchard was joined by five medal winners from the successful England team at this year’s 2018 Gold Coast Commonwealth Games to launch the new, consumer-facing identity.

PREMIER LEAGUE LAUNCHES OFFICIAL APP FOR CHINESE FANS

The Premier League has become the first of football’s European leagues to launch an app designed exclusively for fans in China. 

The Mandarin-language tool will provide access to content tailored for Chinese fans in what the organisation is describing as a “significant development in connecting with fans digitally.”

Currently the Official Premier League shares content via social media channels on Weibo, WeChat and Toutiao, where it has a combined following of almost four million across all platforms. 

Red Bull Showrun draws 30k in Belfast

The latest staging of Red Bull’s F1 Showrun drew more than 30,000 fans to the streets of Belfast at the weekend.

The free urban event, which centres on stunts demonstrating the capabilities of Red Bull’s F1 car, attracted more than double the numbers that turned out in 2010 – the last time the brand took its global fan showcase to the Northern Irish capital.

Former Red Bull Racing Formula 1 driver David Coulthard proved the star attraction on a damp evening in Ulster, displaying his expertise behind the wheel of RB8, Red Bull’s 2012 double title-winning car.

SportPesa launches first UK ATL campaign

Global betting brand SportPesa has launched its first major UK push, including a TV campaign that features a number of its sponsored properties.

The firm commissioned CSM to create the new 30-second commercial, which aired for the first time on BT Sport during the Premier League game between Liverpool FC and Arsenal.

The creative centres on a voiceover with extracts from Theodore Roosevelt’s ‘Man in the Arena’ speech. It features a collection of moments where everyday people have seized their opportunity in the sporting arena.

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