Marketing & PR

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Game of Thrones inspires QIPCO British Champions Series

Building up to the Yorkshire Ebor Festival at York Racecourse, the QIPCO British Champions Series has launched a promotional Game of Thrones themed video series.

The series features guides to each of the ten racecourses in this year’s British Champions Series. The first one showcases the York Racecourse ahead of four Champions Series races this week, and subsequent videos in the series will look at each of the other nine ‘kingdoms’ which will act as venues for the flat racing series this summer.

Fifty Digital lands Rugby World Cup 2019 win

Digital and social agency Fifty Digital has been selected by World Rugby to manage creative, social media and content for the upcoming Rugby World Cup 2019.

After a competitive pitch, the agency’s brief is part of World Rugby’s plans to attract younger fans as well as non-traditional audiences, translating the governing body’s values and tone of voice, as well as the spirit of rugby across social channels, content and campaigns. The agency is also tasked with tailoring relevance to each country and region.

O2 launch England Rugby activation ahead of World Cup

After the announcement of the England Rugby World Cup squad earlier this week, RFU sponsor O2 unveiled its Wear The Rose campaign at a live event in Bristol.

The free festival held at the Bristol Amphitheatre included appearances by Head Coach Eddie Jones, 2003 World Cup winner Jonny Wilkinson and player-turned-pundit Ugo Monye as well as live music and a touch rugby tournament in which 160 fans competed. 

Guinness honour pioneers of Japan's womens rugby

Guinness has launched a new spot for its Made of More campaign, telling the story of a pioneering women’s rugby team in Japan.

Ahead of the World Cup next month to be held in the country, Guinness - which is not an official sponsor of the tournament, but who are active sponsors in the wider rugby space - have created a short documentary featuring former players from Liberty Fields RFC, a rugby team set up in 1988 after the Japanese Rugby Football Union refused to let women play under their jurisdiction.

England look to inspire with RWC squad unveil

Eddie Jones has announced his much-awaited 31-man England squad for the upcoming Rugby World Cup in Japan.

The squad was celebrated on the England Rugby social media channels with a nine-minute video taking a look at each of the players, evoking their paths from schoolboy to World Cup squad with comment from family and friends as well as old pictures and videos.

The video is captioned on Twitter with the phrase ‘Every journey starts somewhere’ and has racked up over 275k views on Twitter alone.

NFL and Sportradar announce extended partnership

Sportradar has announced an expanded partnership with the NFL to allow the sports data company to distribute official live game data to US-based sports books for the first time..

The extended partnership will allow Sportradar to distribute in-game statistics to more betting operators, including in the fledgling US market, as well as AV streams of live games in selected international markets where betting is legal and regulated.


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