Marketing & PR

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Nike launches self-lacing shoe

Nike has announced the launch of a first-ever self-lacing sports shoe, tying in to the brand's activity around the NBA London Games.

The Nike Adapt BB shoe has a built-in power-lacing system and is able to adjust its fit automatically to the wearer or via Bluetooth on the Nike Adapt smartphone app.

Using either the app or buttons located on the side of the trainer, the wearer is also able to input different fit settings in order for the shoe to adapt to different environments. The lights on the side of the shoe can also be adjusted to change colour via the app.  

INSIDE THE FIRST CES SPORTS ZONE

This year saw the annual Consumer Electronics Show (CES) in Las Vegas host a dedicated Sports Zone for the first time in its 52-year history. Fuse Strategy Director Jonathan Drakes, who co-authored the agency's Merge Sport book, was among those in attendance at the premier global tech showcase. Here, in an exclusive piece for Sport Industry Group, he considers the three main lessons for brands to take from the presentations.

Esportif Expands Rugby Reach In Australia

Sports management company Esportif has announced a joint venture with Australian Komodo Management (KMG) - a move that will see Esportif grow its global rugby representation.

Established in 2011, KMG represents rugby league (NRL) and rugby union (Super Rugby) players, with 70 players and coaches on its books, including numerous high-profile league players across all the Australian NRL teams.

Goldsmith poaches Bustard for new agency

Live Aid promoter Harvey Goldsmith has launched nvisible, a new specialist events agency featuring a host of experienced sport industry professionals.

Specialising in sports, music and entertainment, nvisible is pitching itself as an "agency for agencies". It will offer white-labelled creative, design, production and project management services to firms involved in live events and experiential marketing.

Brandwave Rebrands British Rowing Membership Programme

British Rowing and sports marketing agency Brandwave have created a new identity to support the organisation’s restructured membership programme ‘Together, we are rowing’.

The governing body for the sport of rowing, has introduced a new membership structure to make it more relevant to the current membership and the wider rowing community.

Moving away from a more traditional governing body membership scheme, current and prospective members can now choose from new RACE, ROW, COACH or SUPPORT categories, and an experience more closely aligned with their roles in the sport.

Two Circles To Support National Lacrosse League

Data-driven sports marketing agency Two Circles has been appointed by The National Lacrosse League as part of the NLL’s plans to help drive business growth.

Under the agreement, the data-driven agency has been tasked with assisting North America’s premier professional indoor lacrosse league drive growth across its business, with a specific focus on game day and digital media.

Since being established in 1986, the NLL has evolved the third most-attended professional indoor sports competition in the world, behind only the NHL and NBA.

PHA Group wins Bellator MMA brief

The PHA Group has been appointed by mixed martial arts (MMA) promotor Bellator to support the promotion of its 2019 UK and European event schedule.

The win will see the PR agency work with Santa Monica-based Bellator to promote and assist with its European expansion initiative as it prepares a for a host of events in the UK, Ireland and western Europe next year.

Fanatics lands FA deal

The Football Association (The FA) has signed a new partnership with global licensed sports merchandise specialist Fanatics.

The five-year agreement, which begins this month, will extend the range of merchandise available to England fans and enhance the international availability of products.

The deal covers official merchandise and partner products across a range of categories and will also see the company operate the official online England store and run all physical retail sites at Wembley Stadium.

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