Marketing & PR

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Fans unable to name RWC partners

Only one quarter of the world’s most avid rugby fans are able to name the five official partners of the Rugby World Cup, according to new research from sport media company Snack Media.

The finding is among the results of a survey conducted among members of Snack’s 2.5 million-strong Rugby Network, which claims to be the largest independent online rugby audience in the world.

Among 400 international respondents to the survey, whose findings were released with six months to go to the start of the Japan 2019 showcase, 74% were unable to name all of the tournament’s partners.

#BTSIA Shortlist Focus: Müller

Brand: Müller

Category: Brand of the Year in association with Wiggin

Tell us about yourselves…

“At Müller, our purpose is simple: to uplift everybody with everyday moments of pleasure. This continues to underpin everything we do, and we are proud to be creating branded and private label dairy products that are made in Britain, with milk from British farms.

Designroom Sport creates new Irish FA brand work

Ahead of the start of UEFA EURO 2020 qualifying, the Irish FA has employed creative agency Designroom Sport to establish a new brand architecture for the Northern Ireland international football team.

Supporters are at the heart of the new direction, which celebrates the colours that unite fans and players – the famous ‘Green and White.’

The campaign leads with striking bespoke photography featuring fans of all age, which reflects the broad range of support that Michael O’Neill’s side attracts.

M&C Saatchi S&E names new Creative Director

M&C Saatchi Sport & Entertainment has announced the appointment of Seth Jones as its new Creative Director.

Jones will join the senior leadership team of the six-time BT Sport Industry Awards Agency of the Year winner.

He arrives after a five-year spell as Creative Director at AnalogFolk, where he led on creative for brands including Nike, PepsiCo, Lucozade and Sainsbury’s.

Prior to Analog Folk, Jones worked at Tribal Worldwide & Elvis Communications, where he helped develop a number of high-profile campaigns for the Virgin Group and Britvic.

ATP Media extends with LiveWire

ATP Media has extended its partnership with LiveWire Sport for a further two years to continue delivering the strategy for Tennis TV’s social media channels.

It follows the success of a collaboration that began in 2017 and has helped achieve significant growth for the official live streaming service of the ATP Tour.

Tennis TV’s total social following increased by more than 50% in 2018 and has since reached two million fans. Engagements also grew by 110% year-on-year and video views by 70% to a total of 430 million, according to figures provided by LiveWire Sport.

Paul Buck Q&A : Managing the gambling Risk

Paul Buck is CEO of EPIC Risk Management, an independent gambling harm minimisation consultancy. He will feature on a panel at Betting on Football (held March 19th-22nd at Stamford Bridge) addressing the issue of problem gambling and integrity with professional sports people. Ahead of the event, Sport Industry Group spoke with Buck to get an understanding of the issue...

Has the issue of professional sports people gambling intensified in the last couple of years?


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