Marketing & PR

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Extreme E appoints Goodform for audience insights

Extreme E has appointed sports marketing agency Goodform to manage its fan insights ahead of the all-electric motorsport series’ launch in 2021.

The agency, which specialises in audience data and insights, has been Formula E’s Data & CRM agency since the start of Season Four, and has further experience in motorsport running F1 Fan Voice, Formula 1’s official research community,

It will manage and provide insights on Extreme E’s audience data, with a view to using it to deliver direct communications to fans.

Key Learnings from Sport Industry Spotlight: International Campaign

The below is an abridged version of the full executive summary that Sport Industry Spotlight attendees receive as part of their package. To find out more about the session and to sign up for future panels, click here.


The latest edition of Sport Industry Spotlight took a close look at international campaigns, focusing on the brands, teams, and rights holders who are engaging with audiences in multiple territories.

Lagardere Sports announces new organisational structure

Lagardere Sports and Entertainment has announced a new senior leadership team in the wake of its purchase by HIG Europe. 

The global sports marketing agency says it has shifted its focus to a ‘dual structure of dedicated market areas and global growth units' which will be led by a global leadership team. The new framework will be steered by a four-member Executive Committee.

ECB launches Through This Test campaign

The ECB has launched a new nationwide campaign, ‘Together Through This Test’, which aims to shine a light on the work done by cricket in response to the coronavirus pandemic.

Cricket staff, volunteers and players from across all levels of the game have taken part in over 200 initiatives during lockdown, according to the ECB, creating and getting involved in projects such as long-distance charity runs, food delivery and giving support for those left isolated through phone calls.

Jofra Archer teams up with Veloce to create esports channels

Jofra Archer has agreed a partnership with the UK-based esports company, Veloce Esports, which will see the organisation launch the England cricketer’s Twitch and YouTube gaming channels.

An avid gamer since childhood Archer is one of the first British sportspeople to officially partner with an Esports team, using the agreement with Veloce to engage with his fans through games such as Fortnite, Call of Duty and FIFA.

Birmingham 2022 unveils local agencies working on Games

Birmingham 2022 has announced the names of Birmingham or West Midlands-based marketing and creative services businesses it will be working with in the build-up to the Games.

Organisers for the event say that, out of ten businesses that have been appointed to the Birmingham 2022 creative roster, eight are based in Birmingham or have offices in the West Midlands and will help to deliver marketing and communications campaigns to support the Games over the next two years.

Sky Sports launches #IAmSport campaign with tribute to fans

Sky Sports has marked the launch of its new #IAmSport campaign with a new spot that pays tribute to fans.

The broadcaster says that millions have relied on sport in the past, but now sport is relying on its fans during the coronavirus lockdown.

The wider campaign will see Ben Stokes, Rory McIlroy, Alex Oxlade-Chamberlain and Katie Taylor join a host of stars from the world of sport to call on fans to continue to be be active and engaged from the safety of their homes.

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