Marketing & PR
Building up to the Yorkshire Ebor Festival at York Racecourse, the QIPCO British Champions Series has launched a promotional Game of Thrones themed video series.
The series features guides to each of the ten racecourses in this year’s British Champions Series. The first one showcases the York Racecourse ahead of four Champions Series races this week, and subsequent videos in the series will look at each of the other nine ‘kingdoms’ which will act as venues for the flat racing series this summer.
Digital and social agency Fifty Digital has been selected by World Rugby to manage creative, social media and content for the upcoming Rugby World Cup 2019.
After a competitive pitch, the agency’s brief is part of World Rugby’s plans to attract younger fans as well as non-traditional audiences, translating the governing body’s values and tone of voice, as well as the spirit of rugby across social channels, content and campaigns. The agency is also tasked with tailoring relevance to each country and region.
Marketing and advertising agency The&Partnership London has won a NatWest brief following a competitive review.
The bank has confirmed that its 2020 advertising campaign will be handled by The&Partnership.
RBS Chief Marketing Officer David Wheldon has said that M&C Saatchi will remain NatWest's agency of record, however.
After the announcement of the England Rugby World Cup squad earlier this week, RFU sponsor O2 unveiled its Wear The Rose campaign at a live event in Bristol.
The free festival held at the Bristol Amphitheatre included appearances by Head Coach Eddie Jones, 2003 World Cup winner Jonny Wilkinson and player-turned-pundit Ugo Monye as well as live music and a touch rugby tournament in which 160 fans competed.
Guinness has launched a new spot for its Made of More campaign, telling the story of a pioneering women’s rugby team in Japan.
Ahead of the World Cup next month to be held in the country, Guinness - which is not an official sponsor of the tournament, but who are active sponsors in the wider rugby space - have created a short documentary featuring former players from Liberty Fields RFC, a rugby team set up in 1988 after the Japanese Rugby Football Union refused to let women play under their jurisdiction.
Supported by the MCC, the ECB and both teams, the aim is to turn the stadium red with the aid of the fans...
Eddie Jones has announced his much-awaited 31-man England squad for the upcoming Rugby World Cup in Japan.
The squad was celebrated on the England Rugby social media channels with a nine-minute video taking a look at each of the players, evoking their paths from schoolboy to World Cup squad with comment from family and friends as well as old pictures and videos.
The video is captioned on Twitter with the phrase ‘Every journey starts somewhere’ and has racked up over 275k views on Twitter alone.
Sportradar has announced an expanded partnership with the NFL to allow the sports data company to distribute official live game data to US-based sports books for the first time..
The extended partnership will allow Sportradar to distribute in-game statistics to more betting operators, including in the fledgling US market, as well as AV streams of live games in selected international markets where betting is legal and regulated.
The first batch of fans have found out if they have secured tickets for UEFA Euro 2020 through a random ballot following 19.3 million ticket requests.
Successful applicants were informed via email, while fans were also able to log into their UEFA account to check on their application. Successful fans are required to pay for their tickets by 2pm CEST on 18th August.
Paddy Power has followed on from its recent, headline-grabbing shirt sponsorships by drawing attention to LGBT involvement in sport at Brighton and Hove Pride, highlighting the lack of openly gay footballers in professional football.
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