Sky Sports and BT Sport have both announced steps to combine each other’s channels into single subscriptions for consumers.
Sky has launched two new sports packages that will see BT Sport available to purchase through Sky TV platforms in a single subscription, with a combined package available for £35 per month - which Sky says is a saving of 35% on standalone monthly subscriptions.
DAZN Media, the advertising division of DAZN Group, has launched a new Global Football Package to centralise its football sponsorship offering to brands.
The new package, which DAZN says will rival mainstream football sponsorship, offers brands the opportunity to reach the the group’s audiences across OTT, digital, video on-demand and social platforms in over 40 markets with one sponsorship.
The build-up to the start of the Guinness Six Nations has seen a flurry of marketing activity ahead of the tournament’s opening weekend.
Title sponsor Guinness has sent a love letter to the tournament - one with which it was intimately acquainted even before picking up the headline partnership - and broadcaster the BBC has also kicked off its build-up.
The governing bodies of British Olympic and Paralympic sports will come together to launch a new OTT broadcast platform after the Olympic Games Tokyo 2020, in a project that has been two years in the making.
How sport must learn from both music and movies, and fast…
Lucien Boyer is President and Co-founder of Global Sports Week Paris, whose first edition, held under the high patronage of French President Emmanuel Macron, will gather 1,000 leaders of the world sports economy at the Carrousel du Louvre from 5th-7th February 2020.
The 2019 UCI Road World Championships, which took place in Yorkshire, drew a record global audience, according to organisers.
329 million people in 124 countries watched coverage of the nine-day long event in September 2019.
Global viewing figures increased 31%, up from 250 million the previous year in Innsbruck, with the event broadcast to an extra 24 countries this time around.
The free-to-air broadcaster has also welcomed Toyota and BP as sponsors of its Tokyo 2020 Paralympic coverage.
Motorsport Network has appointed former Goal Global Editor in Chief James Dickens as its new VP of Editorial.
In his previous role, Dickens oversaw the global publisher’s content strategy, targeting a worldwide audience of football fans with a focus on the biggest players, teams and competitions. He joined Goal in 2018, having previously been Head of Sport at Yahoo.
Manchester City have announced the launch of a new content subscription offering, CITY+, designed to provide the club’s fans with access to exclusive content.
The paid-for service will allow fans to unlock access to full match replays of both men’s and women’s games 24 hours after the final whistle as well as some live women’s and academy games.
BT Sport has launched its new coverage of WWE with a ‘Moving Day’ event held in London.
The broadcaster sealed the rights to screen the wrestling series late in 2019, with the first episodes of RAW and Smackdown aired in early January. The deal also includes the rights to the series’ NXT and NXT UK products, as well as the bigger PPV events, which will be screened on BT Sport Box Office.
WWE’s move to BT ended a 30-year relationship between the brand and Sky Sports, who previously screened the series and its PPV events in the UK.
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