Media

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DAZN launches Global Football Package to centralise sponsorship

DAZN Media, the advertising division of DAZN Group, has launched a new Global Football Package to centralise its football sponsorship offering to brands.

The new package, which DAZN says will rival mainstream football sponsorship, offers brands the opportunity to reach the the group’s audiences across OTT, digital, video on-demand and social platforms in over 40 markets with one sponsorship. 

2019 UCI Road World Championships attracts record audience

The 2019 UCI Road World Championships, which took place in Yorkshire, drew a record global audience, according to organisers.

329 million people in 124 countries watched coverage of the nine-day long event in September 2019.

Global viewing figures increased 31%, up from 250 million the previous year in Innsbruck, with the event broadcast to an extra 24 countries this time around.

Motorsport Network appoints former Goal.com Editor in Chief

Motorsport Network has appointed former Goal Global Editor in Chief James Dickens as its new VP of Editorial.

In his previous role, Dickens oversaw the global publisher’s content strategy, targeting a worldwide audience of football fans with a focus on the biggest players, teams and competitions. He joined Goal in 2018, having previously been Head of Sport at Yahoo.

WWE stars cross London as they 'move' to BT Sport

BT Sport has launched its new coverage of WWE with a ‘Moving Day’ event held in London.

The broadcaster sealed the rights to screen the wrestling series late in 2019, with the first episodes of RAW and Smackdown aired in early January. The deal also includes the rights to the series’ NXT and NXT UK products, as well as the bigger PPV events, which will be screened on BT Sport Box Office.

WWE’s move to BT ended a 30-year relationship between the brand and Sky Sports, who previously screened the series and its PPV events in the UK.

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