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Industry Shorts: Infront, Aston Villa, ICC, The North Face

Infront has launched, a digital media and solutions company that will seek to connect brands and sports rights-holders to global audiences.

The company brings together Infront Group’s entire brand and media competencies and also incorporates the in-house Infront Digital Service and New York-based digital services firm Omnigon, which Infront recently acquired.

Premier League & IMG continue PLP partnership

The Premier League has reached a new agreement with IMG to continue operating Premier League Productions (PLP) for the next three seasons, until the end of the 2021/22 campaign.

PLP produces and distributes all of the league’s international programming, including coverage of all 380 matches over the course of a season. Seven magazine shows are also aired each week, as well as the Premier League Content Service, which is run by some of the league’s broadcast partners as a full 24/7 channel.

Accenture & British Triathlon launch Athlete Genome concept

Global professional services company Accenture has announced the introduction of the Athlete Genome concept in partnership with British Triathlon.

The industry-first technology solution will strive to help British triathletes and para-triathletes during their preparations for the Tokyo 2020 Olympic and Paralympic Games.

In support of the Athlete Genome announcement, Accenture has launched the first episode of the Tri New Now Series. The episode highlights how Accenture is using artificial intelligence to help athletes.

QIPCO British Champions Series - Game of Thrones

With Game of Thrones gearing up for its series finale this weekend, the QIPCO British Champions Series has launched its own map of Westeros.

Inspired by the hit show’s famous opening sequence, the horse-racing series will deliver guides to each of its 10 kingdoms – or racecourses – that make up this year's calendar of events. The feature will culminate when the series descends on King’s Landing (Ascot) on 19th October.

The first episode takes a look at Newbury Racecourse, home of the Al Shaqab Lockinge Stakes, the second race in the mile category of this year’s series.

Discovery acquires Golf Digest

US media company Discovery has furthered its commitment to golf by acquiring leading media brand Golf Digest from Condé Nast.

The acquisition is set to create a programming engine for Discovery’s GOLFTV OTT platform, which will now house Golf Digest content alongside its existing coverage of the PGA Tour, European Tour and Ladies European Tour.

Discovery will now reach US golf fans through instructional videos, equipment advice, course rankings, travel destinations, online bookings and more.

Feel the Drive delivers F1 first

Digital technology specialist HeadsUp has teamed up with Teslasuit, Rokid and Lumus to create the first full-body, multi-sensory driving experience for Formula 1 fans in the F1 Paddock Club.

Feel the Drive has been created by using the on-car camera feed and telemetry data from Lewis Hamilton’s pole-position lap at the 2018 Spanish Grand Prix, where he set a track record with a time of 1:16.173.

Twitch expands RFL deal to cover 1895 Cup

The Rugby Football League (RFL) has partnered with online streaming service Twitch to deliver coverage of the 1895 Cup knockout competition.

The link-up continues Twitch’s support of RFL competitions, with the company having previously streamed three Women’s Super League (WSL) fixtures and the Academy Origin series between Lancashire and Yorkshire.

Twitch will also show the remaining two matches of the Academy Origin series, as well as more WSL games and ties from all rounds of the 1895 Cup. It will share coverage of the 1895 Cup with the RFL’s Our League membership app.

BBC champions women’s sport

The BBC has launched its Change The Game women’s summer of sport campaign, which seeks to celebrate female athletes.

The initiative will include the delivery of more free-to-air women’s sport than ever before across the BBC’s TV, radio and digital platforms this summer.

Specially-commissioned content such as behind-the-scenes television documentaries, iPlayer box sets, podcasts and original journalism will also be showcased.

The Jockey Club - Qipco Guineas Festival

Newmarket Racecourse has staged its first-ever guinea pig race as it prepares for its showpiece Qipco Guineas Festival this weekend.

In a tongue-in-cheek video released by The Jockey Club, Newmarket's Rowley Mile course staged the 'Guineas Two Metres', which was won by 9-4 favourite Too Darn Soft.

The video features ITV racing commentator Richard Hoiles and presenter Ed Chamberlin, who ends the film by inviting viewers to watch the "real thing" this weekend.


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