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Women’s World Cup & Paralympics set for UK TV’s ‘crown jewels’ list

The UK government is considering adding the FIFA Women’s World Cup and the Paralympic Games to the list of ‘crown jewel’ sporting events that are reserved for free-to-air television.

The Times reported that the Paralympics would be added to the list straight away, with plans set to be announced for a consultation process that would lead to the addition of the Women’s World Cup.

The list currently includes the men’s FIFA World Cup, UEFA European Championships, FA Cup final, Rugby World Cup final, the Olympic Games, the Grand National and the Wimbledon finals.

Stats & Perform seal merger deal

US data company Stats and digital sports media and content provider Perform have completed regulatory and closing requirements to merge and will operate under the new name of Stats Perform.

Stats Perform will provide data, sports research, news and video content, and AI-powered solutions to sports media and broadcasters, technology companies, global brands, sportsbooks, teams and leagues, and fantasy providers.

Perform operates the Opta, RunningBall and Watch&Bet data services and had been spun off by parent company DAZN Group.

Manchester City partners with DAZN Japan, details global trophy tour

Manchester City has signed a Japan-focused partnership with DAZN, while the club has also announced details of a global trophy tour to celebrate the six competitions its men’s and women’s teams won last season.

As the club’s official partner in Japan, DAZN will be the exclusive live host broadcaster for the Galaxy Entertainment EUROJAPAN Cup, which will see City take on Yokohama F. Marinos on 27th July at Nissan Stadium in Yokohama.

Women’s World Cup breaks viewing records for BBC

The 2019 FIFA Women’s World Cup in France broke viewing records on the BBC, with 28.1 million people having tuned in to the tournament.

England’s semi-final against the USA attracted the highest live TV audience of 2019 with 11.7 million viewers. Match requests on BBC iPlayer and BBC Sport during the tournament totalled 13.1 million, with 1.7 million requests for England-USA alone.

USA won its fourth Women’s World Cup with a 2-0 victory against the Netherlands in Lyon. The match attracted a peak BBC One audience of 4.7 million and peak share of 38.5%.

Genius Sports Media to offer marketing tools

Genius Sports Media has announced a new suite of data-driven fan engagement services for brands and publishers to find new ways to connect with audiences.

The end-to-end digital agency service has been made available for sportsbook and gaming operators, sports rights-holders, brands and digital publishers. The new marketing tools are designed to make it easier for advertisers to tailor the content and delivery of their campaigns around the sporting calendar

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