Media

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FA Partners with Women's Sports Group over FAWSL media rights

The FA has appointed Women’s Sports Group to exclusively consult on the distribution of UK media rights for the Barclays FA Women’s Super League.

The new round of media rights sales will be for the 2021/22 season onwards, and will include all FA-controlled women’s club and national team fixtures. The cycle comes at a time when women’s football exposure as well as participation levels are increasing. 

Extreme E agrees multi-year BBC deal

Extreme E has signed a multi-year partnership with BBC which will see all of the upcoming off-road electric SUV racing series broadcast live on the broadcaster’s digital platforms.

The deal will see the series and its inaugural five-race season available on the free-to-air platform in the UK, starting with the first event in Senegalese capital Dakar in January 2021.

Sky Sports to expand women's sport offering

Sky Sports is to expand its women’s sport coverage and has announced new coverage of women’s cricket, rugby, netball and the WNBA to its YouTube channel - as it targets new audiences for its output.

The Sky Sports YouTube channel will ensure a wider audience is able to watch more coverage of women’s sport, supported by a full schedule of live coverage across its linear Sky Sports channels showing key events across the year.

DAZN to launch global platform across 200 countries

DAZN has announced that it will dramatically increase its global presence, expanding its output to more than 200 countries including the UK. 

The online broadcaster will release an English-language service focused on boxing, building on the company’s portfolio of international rights to properties held by promotion companies such as Golden Boy Promotions, Matchroom Boxing USA and GGG Promotions. 

The first global event on DAZN will be Mexican boxer Canelo Alvarez’s soon-to-be-announced fight during Cinco de Mayo Weekend, on Saturday, 2nd May. 

DAZN launches Global Football Package to centralise sponsorship

DAZN Media, the advertising division of DAZN Group, has launched a new Global Football Package to centralise its football sponsorship offering to brands.

The new package, which DAZN says will rival mainstream football sponsorship, offers brands the opportunity to reach the the group’s audiences across OTT, digital, video on-demand and social platforms in over 40 markets with one sponsorship. 

2019 UCI Road World Championships attracts record audience

The 2019 UCI Road World Championships, which took place in Yorkshire, drew a record global audience, according to organisers.

329 million people in 124 countries watched coverage of the nine-day long event in September 2019.

Global viewing figures increased 31%, up from 250 million the previous year in Innsbruck, with the event broadcast to an extra 24 countries this time around.

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