Retailer Halfords has struck a broadcast sponsorship deal with ITV to brand the
broadcaster’s coverage of this year’s Tour de France cycling race.
The deal spans 55 hours of TV coverage on ITV1, ITV3 and ITV4, reaching an
audience of over 1 million adults. As well as a guide to the Tour and up to the
minute news, the ITV website will also provide a link into Halfords’ web
Italian defender Marco Materazzi has opened legal proceedings against a raft of
English newspapers over false reports of his behaviour during last year’s World
Materazzi, who currently plays for Inter Milan, is issuing proceedings in the
High Court against The Sun, The Daily Mail and The Daily Star newspapers for
damages for libel and an injunction.
The claims arise from press reports concerning the incident which took place
in the 2006 World Cup final between Materazzi and Zinedine Zidane, in which
Materazzi was head-butted by Zidane.
Eurosport has poached Georgina Twiss from Virgin Media to become the
pan-regional sports broadcaster’s new director of distribution for the UK &
Twiss, who has been head of content acquisition, commercial strategy and
business development at Virgin Media since 2004, takes up the post at Eurosport
reporting in to Jean-Thierry Augustin, the deputy managing director for
distribution and development across all of the broadcaster’s international
In a landmark case, UEFA has obtained bankruptcy orders against three
individuals who were commercially exploiting and profiting from the illegal
streaming of UEFA Champions League matches.
This decision brings to a conclusion the action taken by UEFA against the
individuals who were illegally operating a series of websites unlawfully
streaming, and making available to paying subscribers, television coverage of
UEFA Champions League matches.
The Rugby League International Federation (RLIF) has appointed IMG Media to act
as exclusive sales agents for the international TV rights to the Rugby League
World Cup 2008.
The 18-match tournament will take place in multiple locations across
Australia from 25th October 2008, finishing at Brisbane’s Suncorp Stadium on
Ten nations will vie for the trophy, including Australia, New Zealand,
England, France, Papua New Guinea, Fiji and Tonga who have already qualified.
The International Rugby Board is to stream broadband coverage of this year’s
Rugby World Cup through the provision of a new subscription service, RWCPlus.
The IRB, in collaboration with production company MediaZone, will launch the
broadband video service on 31st July through the governing body’s official
Legendary F1 pundit Murray Walker is to make a surprise return to the commentary
box since retiring in 2001, commentating on BBC Radio Five Live’s coverage of
next month’s European Grand Prix.
Walker will lend his insight to BBC Radio Five Live’s coverage of the race to
be held in Germany on 22nd July.
Regular Five Live presenter Maurice Hamilton will be in the commentary box
with Walker, with Holly Samos providing all the news from the pit lane,
replacing David Croft who is away on paternity leave.
Media mogul Rupert Murdoch, whose satellite TV firm BSkyB transformed televised
football in the UK in the early 90’s, has warned that it would equate to a
‘disaster’ should the FA Premier League clubs ever decide to sell their TV
Murdoch, who made the comments in a rare television interview for a Sky One
documentary to be broadcast next week, stated: ‘It could be a disaster, I
believe, if they broke up the Premier League, and freed everyone to sell their
Digital rights specialist Premium TV has won the pitch to handle the production
contract for FA Premier League’s mobile and internet rights for the next three
Following a competitive tender process, Premium TV will provide FA Premier
League licensees with near-live in match mobile clips and match highlights
packages, as well as general preview and round-up programming.
For the broadband licensees the production service will also include match
highlights and general round-up material.
Terrestrial broadcasters the BBC and ITV have reached a joint agreement with
UEFA for the live UK TV and digital rights to all 32 matches of Euro 2008.
The deal for the rights to the tournament, which takes place in Austria and
Switzerland next summer, covers live and highlights coverage for TV as well as
broadband and mobile rights.
The exact details of the allocation of matches per broadcaster will follow
the tournament draw early next year.
The Sport Industry Daily
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