Media

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Sky reshuffles marketing team

The marketing for Sky’s sport coverage could be set for a shake-up after the pay-TV broadcaster promoted Matthew Anderson to group director for communications and brand marketing as part of a major reshuffle of its management team.

The departure of Sky’s chief marketing officer Jon Florsheim  to become chief executive of Homeserve has seen former communications chief Anderson take over responsibilities for brand marketing – a move which could signal a rethink of the brand’s communications approach including the way it promotes its sport coverage.

Sky Sports runs Ashes ad campaign

Sky Sports is launching an integrated advertising campaign to promote its exclusive coverage of the England cricket team’s upcoming Ashes tour to Australia.

The ads break this week featuring TV, poster, press and online executions with creative imagery from last summer’s series which saw England win the Ashes in spectacular fashion. All the ads, which have been created by agency Brothers and Sisters, carry the strapline ‘Here we go again’.

Sky signs up Euro U-21 Championship

The England football team’s progress in next summer’s UEFA European Under-21 Championship will be shown exclusively live on Sky Sports after the broadcaster secured the UK TV rights.

The tournament takes place in the Netherlands next June, England qualifying after beating Germany in a play-off game last month thanks to a late double from teenager Arsenal striker Theo Walcott. 

IMG renews ATP media contract

IMG Media, the agency’s media rights selling arm, has renewed its contract with men’s tennis governing body the ATP to market the worldwide media rights for the ATP Masters Series.

The new deal, which runs for a further three years beginning 2007, will see IMG handle the broadcast sales for the series which incorporates the nine top tournaments outside of the Grand Slams as well as the prestigious season ending Tennis Masters Cup.

The renewal extends the association between the two parties, which has run for the past six years, through to the end of 2010.

Olympic swimming row rumbles on

The row over the switch of the 2008 Olympic swimming finals in Beijing to the morning session to accommodate the demands of US television refuses to go away after British competitors openly criticised the IOC’s decision.

Speaking on behalf of his British teammates, swimmer Darren Mew stated that the move to pacify US broadcaster NBC’s demands has left many athletes dissatisfied.

‘A lot of swimmers feel it has taken away from the Olympic ideal of putting athletes first,’ said Mew.

Channel 4 wins new racing deal

Channel 4 has extended its contract for horse racing coverage until 2009 after finalising a new deal with the sport’s governing bodies.

The broadcaster’s new three-year deal with media rights owners Racing UK and the RHT begins from the start of next year. The contract is an all encompassing media rights deal with the Tote as official broadcast sponsors and financial contributions from the Levy Board.

The Tote has signed up as broadcast sponsor for all three years of the new rights contract although the bookmaker has the ability to review the association annually.

GlobeCast renews UEFA contract

GlobeCast has renewed its deal with UEFA to deliver broadcast content of the Champions League to non-European rights holders for a further three years.

The new contract extends GlobeCast's nine year relationship with UEFA for the next three seasons.

The Champions League will be distributed to 26 territories via GlobeCast’s content delivery network, with facilities on offer including downlink, uplink, capacity, encoding and encryption as well as a multi-lingual helpdesk.

BSkyB customer base passes 8m

BSkyB’s sports content continues to play a vital role in the broadcaster's growth as its subscriber base passes 8 million.

In the broadcaster’s first quarter results released today, the return of the football season helped BSkyB sign up an additional 82,000 TV subscribers taking its total customer base to 8.26 million.

The continued growth of the Sky+ service continued to beat the company’s expectations with the package now taken by 20% of households receiving the satellite broadcaster’s programming.

Sky signs mobile content deals

Customers of mobile networks 3 and Orange will now be able to access Sky Sports News following a new content agreement between the two companies.

The deal will see 3 and Orange users recieve up to 27 Sky Mobile TV channels covering live news, sport, music and entertainment from Sky's array of content.

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