ITV’s commitment to sport could be set for review after the broadcaster
controversially poached Michael Grade from terrestrial rival BBC to be ITV’s new
Grade, who leaves his role as BBC chairman for a £825,000 basic salary at
ITV, is known to favour importing US programming and investing in homemade
dramas and has no track record to speak of in terms of a leaning towards sport.
Sky Sports’ coverage of this weekend’s top of the table FA Premier League clash
between Chelsea and Manchester United attracted an audience of 2.95 million
according to unofficial overnight viewing figures.
The audience level is believed to be the biggest viewing figures for a
multi-channel audience for the year so far.
The game, screened live on Sky Sports 1, saw United and Chelsea draw 1-1.
The audience peaked at 3.426 million viewers on the quarter hour from 5.30pm,
as the match moved towards a conclusion.
GCap Media’s radio station Xfm London has struck a content-led deal with Sport
magazine to create a co-branded sports update to be broadcast every Friday
The £50,000 deal, initially for three months, will act as supporting content
to Sport magazine, billed and commercially owned by the publisher.
A number of UK brands are scrapping it out to sign up to sponsor a new
content-driven package of programming that provides Chinese consumers with the
latest news from British football.
Despite only a few weeks in the market, rights holder Global Broadcast
Networks has received a number of expressions of interest in the sponsorship
from UK brands keen to enter the lucrative Chinese market.
Chelsea has given its website a major revamp as it looks to invest in digital media as a key communication platform to grow the club’s global fan base.
The chelseafc.com site has been redesigned by the club’s digital media partner Premium TV to be fully broadband and mobile enabled, thus allowing Chelsea to communicate with fans around the globe on every available digital platform.
The site, part of the Chelsea Digital Media joint venture between Chelsea and Sky, features state of the art design, functionality and features.
In the face of merger talk and concerns over significant advertising drop-offs,
ITV received a welcome fillip after registering its best Champions League TV
audience of the season last night.
The group clash between Celtic and Manchester United on ITV1 was watched by
6.4 million viewers according to unofficial overnight figures – the best
Champions League audience of the tournament thus far.
Live coverage of Celtic's surprise 1-0 victory over United attracted a 27%
share of audience over the two hours of programming beginning from 7.45pm last
Former Talksport chief executive Kelvin Mackenzie is to re-enter the sport
industry with the launch of a new online sports broadcaster, thecommentator.com.
Mackenzie is to launch the new site next year with users able to access live
commentary streams on major sporting events as well as blogs and podcasts.
The site will also feature a listener phone-in initially expected to
broadcast for eight hours a day before becoming a 24-hour channel later in the
Eurosport has promoted Laurent-Eric Le Lay to the new post of chairman and CEO
as part of a management restructure of the pan-regional broadcaster’s
Le Lay (pictured), who has been with Eurosport since 1993, has been promoted
from his current role as managing director of broadcasting which he has held for
the past three years.
The BBC will broadcast highlights of the upcoming Ashes series online within
only a matter of minutes of the close of each day’s play.
The BBC has increased its commitment to coverage of the cricket series
between England and Australia by adding a free 10-minute broadband package in
addition to the highlights show it has committed to on its terrestrial channel.
The marketing for Sky’s sport coverage could be set for a shake-up after the
pay-TV broadcaster promoted Matthew Anderson to group director for
communications and brand marketing as part of a major reshuffle of its
The departure of Sky’s chief marketing officer Jon Florsheim to become chief
executive of Homeserve has seen former communications chief Anderson take over
responsibilities for brand marketing – a move which could signal a rethink of
the brand’s communications approach including the way it promotes its sport
The Sport Industry Daily
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