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BLM wins Setanta media buying account

Pay-TV broadcaster Setanta Sports has appointed BLM Media to handle all the network’s media planning and buying activities.

Independent agency BLM was appointed to handle the activity full-time after advising Setanta on its advertising sales strategy during an ad hoc consultancy project.

Setanta appointed BLM without going through a formal pitch process and no other agencies were contacted about the brief.

Five commits to A1GP highlights

A1 Grand Prix has expanded the UK television coverage of its World Cup of Motorsport franchise after agreeing a highlights package with Five.

Sky Sports' live race coverage of A1GP will now be supported by a highlights package with commercial terrestrial broadcaster Five, scheduled to be shown mid-week after each event. The new deal means that over 90% of UK households can now view the series.

Setanta Golf wins RBS sponsorship deal

The Royal Bank of Scotland has signed a deal to sponsor the live coverage on Setanta Sports' new dedicated golf TV channel – Setanta Golf – including action from the PGA Tour.

As part of the six-figure deal, RBS-branded 10-second idents will be produced by Interactive Digital Sales to run in all the ad breaks within live coverage.

A series of RBS-sponsored programmes featuring golfing legend and RBS ambassador Jack Nicklaus will also be broadcast on the channel, which debuts on January 8 in line with the new season.

ICC bans World Cup internet coverage

The International Cricket Council has opted for a widespread ban on over-by-over internet coverage of next year’s World Cup in order to protect the value of the official new media rights sold for the tournament.

Many news organisations have built up substantial online audiences through over-by-over coverage but the ICC has decided that only broadcasters holding the ICC’s official internet rights package will be able to publish such content.

BT strikes FAPL deal with Setanta

BT has struck a deal with pay-TV broadcaster Setanta that will see the telecoms giant broadcast live FA Premier League football through its new BT Vision multimedia service.

The agreement with Setanta, which holds live TV rights to 46 Barclays Premiership matches from the start of next season, follows on from BT’s deal with the league itself which allows it to show a number of games on a nearly live basis.

According to BT, the combination of the two deals will allow its service to give customers access to 75% of the 2007/2008 season's Premiership matches.

LOCOG hunting 2012 digital agency

LOCOG, the London 2012 organising committee, has issued an invitation to tender for digital agencies to respond to a brief to rebuild and redesign the organisation’s official website.

The tender document, which is available on the site, is calling for new media companies to assist in the website rebuild.

LOCOG is also looking for digital agencies to supply a variety of new media services in 2007 and beyond and intends to create a roster of suppliers who can bid for contracts.

Coke hands AKQA football brief

Coca-Cola has appointed digital agency AKQA to design and build a global football portal website that will act as a central focus point for all of the brand’s sponsorship ties with the sport.

AKQA’s brief for the site, which is expected to go live next year, will also look to develop Coca-Cola’s football strategy in terms of building branded content into emerging media platforms from mobile phones to gaming consoles such as Xbox 360 and PlayStation 3.

WCRS poised to land Sky ad account

Barring last-minute hitches, WCRS looks to have picked up the £75m advertising account for Sky after WPP-owned agency Grey was taken off the shortlist.

The removal of Grey from consideration leaves WCRS as the sole agency still in contract negotiations with Sky about the account.

Sky’s wide portfolio of sports content is a major factor in its marketing strategy and is sure to feature prominently in the broadcaster’s next advertising campaign.

Grade move could spark ITV sport review

ITV’s commitment to sport could be set for review after the broadcaster controversially poached Michael Grade from terrestrial rival BBC to be ITV’s new executive chairman.

Grade, who leaves his role as BBC chairman for a £825,000 basic salary at ITV, is known to favour importing US programming and investing in homemade dramas and has no track record to speak of in terms of a leaning towards sport.


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