Pay-TV broadcaster Setanta Sports has appointed BLM Media to handle all the
network’s media planning and buying activities.
Independent agency BLM was appointed to handle the activity full-time after
advising Setanta on its advertising sales strategy during an ad hoc consultancy
Setanta appointed BLM without going through a formal pitch process and no
other agencies were contacted about the brief.
A1 Grand Prix has expanded the UK television coverage of its World Cup of
Motorsport franchise after agreeing a highlights package with Five.
Sky Sports' live race coverage of A1GP will now be supported by a highlights
package with commercial terrestrial broadcaster Five, scheduled to be shown
mid-week after each event. The new deal means that over 90% of UK households can
now view the series.
The Royal Bank of Scotland has signed a deal to sponsor the live coverage on
Setanta Sports' new dedicated golf TV channel – Setanta Golf – including action
from the PGA Tour.
As part of the six-figure deal, RBS-branded 10-second idents will be produced
by Interactive Digital Sales to run in all the ad breaks within live coverage.
A series of RBS-sponsored programmes featuring golfing legend and RBS
ambassador Jack Nicklaus will also be broadcast on the channel, which debuts on
January 8 in line with the new season.
FIFA is to broadcast all of the games from this month’s FIFA Club World Cup live
via broadband through its FIFA.com website – using the tournament as a test bed
for future online coverage of FIFA events.
The 2006 FIFA Club World Cup, which sees the top six teams from the various
continental leagues, kicks off in Japan on Sunday 10 December in the
The International Cricket Council has opted for a widespread ban on over-by-over
internet coverage of next year’s World Cup in order to protect the value of the
official new media rights sold for the tournament.
Many news organisations have built up substantial online audiences through
over-by-over coverage but the ICC has decided that only broadcasters holding the
ICC’s official internet rights package will be able to publish such content.
BT has struck a deal with pay-TV broadcaster Setanta that will see the telecoms
giant broadcast live FA Premier League football through its new BT Vision
The agreement with Setanta, which holds live TV rights to 46 Barclays
Premiership matches from the start of next season, follows on from BT’s deal
with the league itself which allows it to show a number of games on a nearly
According to BT, the combination of the two deals will allow its service to
give customers access to 75% of the 2007/2008 season's Premiership matches.
LOCOG, the London 2012 organising committee, has issued an invitation to tender
for digital agencies to respond to a brief to rebuild and redesign the
organisation’s official website.
The tender document, which is available on the site london2012.com, is
calling for new media companies to assist in the website rebuild.
LOCOG is also looking for digital agencies to supply a variety of new media
services in 2007 and beyond and intends to create a roster of suppliers who can
bid for contracts.
Coca-Cola has appointed digital agency AKQA to design and build a global
football portal website that will act as a central focus point for all of the
brand’s sponsorship ties with the sport.
AKQA’s brief for the site, which is expected to go live next year, will also
look to develop Coca-Cola’s football strategy in terms of building branded
content into emerging media platforms from mobile phones to gaming consoles such
as Xbox 360 and PlayStation 3.
Barring last-minute hitches, WCRS looks to have picked up the £75m advertising
account for Sky after WPP-owned agency Grey was taken off the shortlist.
The removal of Grey from consideration leaves WCRS as the sole agency still
in contract negotiations with Sky about the account.
Sky’s wide portfolio of sports content is a major factor in its marketing
strategy and is sure to feature prominently in the broadcaster’s next
ITV’s commitment to sport could be set for review after the broadcaster
controversially poached Michael Grade from terrestrial rival BBC to be ITV’s new
Grade, who leaves his role as BBC chairman for a £825,000 basic salary at
ITV, is known to favour importing US programming and investing in homemade
dramas and has no track record to speak of in terms of a leaning towards sport.
The Sport Industry Daily
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