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Genius Sports Media to offer marketing tools

Genius Sports Media has announced a new suite of data-driven fan engagement services for brands and publishers to find new ways to connect with audiences.

The end-to-end digital agency service has been made available for sportsbook and gaming operators, sports rights-holders, brands and digital publishers. The new marketing tools are designed to make it easier for advertisers to tailor the content and delivery of their campaigns around the sporting calendar

Sky partners with Visa to launch Women’s World Cup series

Sky Sports has partnered with Visa to launch a new content series designed to drive fan conversation and engagement around the ongoing FIFA Women’s World Cup.

The show, which will be broadcast every Friday for the next four weeks, is presented by Laura Woods and will feature sporting guests such as former England internationals Faye White and Izzy Christiansen. Visa and Sky Media, Sky’s advertising sales arm, have also made the France 2019 Weekly Roundup available on demand.

Amazon confirms WTA rights deal for UK, Ireland

Amazon has confirmed an exclusive rights deal in the UK and Ireland with the Women’s Tennis Association (WTA), starting from 2020.

The four-year deal will start with a minimum of 49 tournaments next year. Amazon Prime members in the UK and Ireland will receive access to live events at no extra cost to their membership.

Prime members will be able to watch up to 2,000 live and on-demand matches each year, including premier events such as the BNP Paribas Open, Miami Open, Madrid Open and China Open, along with the season-ending WTA Finals in Shenzhen, China.

UEFA launches free-to-air OTT platform

UEFA has launched UEFA.tv, a new free-to-air OTT streaming platform designed to give viewers greater access to live and on-demand content from a range of competitions.

The platform will initially provide fans with an entertainment platform offering original programming based on 60 years of archived European football content. It will also serve as the home of UEFA’s youth, women’s and futsal competitions, which will benefit from live coverage in relevant markets.

USA Today offers Women’s WC AR experiences

Newspaper publisher and media platform USA Today has launched two augmented reality (AR) interactive offerings ahead of the start of the 2019 FIFA Women’s World Cup in France.

The experiences have been dubbed ‘Meet the Team’ and ‘Make the Save’, giving fans an opportunity to learn more about the game and the US national team’s stars. The offerings are available for both iOS and Android users via the USA Today app.

Meet the Team will allow users to learn more about the US national team’s players, set within a virtual football pitch.

Nike – Dream Further

Nike has released an empowering advert for women’s football ahead of this summer’s FIFA Women’s World Cup in France.

Featuring some of the biggest stars of the women’s game, such as Lieke Mertens, Marie-Antoinette Katoto and Fran Kirby, the advert follows a young girl as she experiences a series of real-life match situations.

The advert ends with the message: “Don’t change your dream. Change the world.” This year’s Women’s World Cup takes place in France from 7th June to 7th July.

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