BT Sport has teamed up with English recording artist Wretch 32 to create a UEFA Champions League final promo ahead of its coverage of Saturday’s game between Liverpool and Tottenham Hotspur.
BT Sport has launched ‘The Road to Madrid’ as the two Premier League teams prepare to meet at the Wanda Metropolitano, home of LaLiga club Atletico de Madrid.
ESPN EMEA has created a new branded content series for Mastercard as part of a countdown to the UEFA Champions League final in Madrid on 1st June.
Digital media company JOE has launched its latest sports show as England prepares for one of its biggest ever summers of cricket.
JOE has partnered with soft drinks brand Rubicon to launch Swanny’s Cricket Show, a weekly made for social show, fronted by former England bowler Graeme Swann, alongside presenter and Radio 1Xtra DJ Nick Bright.
Each week, the show will feature previews of upcoming games in the World Cup, players to watch out for and hot topics of that week, as well as looking back at past tournaments.
All 60 matches from the tournament will also be available via a live stream on Sky Sports’ YouTube channel...
The International Cricket Council (ICC) has said the forthcoming Men’s World Cup is set to be the most widely available cricket tournament in history, with its reach further bolstered through a new partnership with technology company ByteDance.
The 2019 World Cup runs from 30th May to 14th July in England and Wales. With support from the ICC’s global broadcast partner, Star Sports, the tournament will be broadcast live to more than 200 territories via 25 broadcast partners.
The Premier League has reached a new agreement with IMG to continue operating Premier League Productions (PLP) for the next three seasons, until the end of the 2021/22 campaign.
PLP produces and distributes all of the league’s international programming, including coverage of all 380 matches over the course of a season. Seven magazine shows are also aired each week, as well as the Premier League Content Service, which is run by some of the league’s broadcast partners as a full 24/7 channel.
Global professional services company Accenture has announced the introduction of the Athlete Genome concept in partnership with British Triathlon.
The industry-first technology solution will strive to help British triathletes and para-triathletes during their preparations for the Tokyo 2020 Olympic and Paralympic Games.
In support of the Athlete Genome announcement, Accenture has launched the first episode of the Tri New Now Series. The episode highlights how Accenture is using artificial intelligence to help athletes.
With Game of Thrones gearing up for its series finale this weekend, the QIPCO British Champions Series has launched its own map of Westeros.
Inspired by the hit show’s famous opening sequence, the horse-racing series will deliver guides to each of its 10 kingdoms – or racecourses – that make up this year's calendar of events. The feature will culminate when the series descends on King’s Landing (Ascot) on 19th October.
The first episode takes a look at Newbury Racecourse, home of the Al Shaqab Lockinge Stakes, the second race in the mile category of this year’s series.
US media company Discovery has furthered its commitment to golf by acquiring leading media brand Golf Digest from Condé Nast.
The acquisition is set to create a programming engine for Discovery’s GOLFTV OTT platform, which will now house Golf Digest content alongside its existing coverage of the PGA Tour, European Tour and Ladies European Tour.
Discovery will now reach US golf fans through instructional videos, equipment advice, course rankings, travel destinations, online bookings and more.
Digital technology specialist HeadsUp has teamed up with Teslasuit, Rokid and Lumus to create the first full-body, multi-sensory driving experience for Formula 1 fans in the F1 Paddock Club.
Feel the Drive has been created by using the on-car camera feed and telemetry data from Lewis Hamilton’s pole-position lap at the 2018 Spanish Grand Prix, where he set a track record with a time of 1:16.173.
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