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Social Chain and Lumaland merge to become public company

Social Chain has merged with German retailer Lumaland in a deal which sees the UK agency become a public company named THE SOCIAL CHAIN AG and listed on the Dusseldorf Stock Exchange.

The merger means the group now has access to 1.8 billion people per month through the combined reach of its social media channels, with the new company valued at €186 million. Lumaland, a retailer specialising in mattresses and beanbags, saw revenues of €90 million last year, while the THE SOCIAL CHAIN AG says it can now combine its social media reach with social commerce expertise.

UEFA commissions IMG for Euro 2020 preview films

UEFA has commissioned IMG to produce 12 preview programmes ahead of EURO 2020.

The competition, which will take place across 12 different cities around the continent, will feature 24 teams, each of whom will feature in the content to be created by IMG.

All of the programmes will last 24 minutes and will feature two qualifying countries, including player profiles, fan features, archive stories and host city guides, celebrating each of the teams competing in the 60th anniversary of the competition.

ITV announce Rugby World Cup viewing figures

ITV has claimed rising audiences for its Rugby World Cup coverage, making the announcement after the conclusion of the competition's pool stages.

The broadcaster says that audiences have risen by almost a third when compared with 2011, a comparison justified by the broadcaster on the grounds that the New Zealand-hosted competition, which took place eight years ago, is the last time a Rugby World Cup saw matches take place in the morning, UK time.

INEOS 1:59 notches landmark viewing figures

Eliud Kipchoge's historic 1:59:40 marathon run, which saw him become the first human in history to run under two hours, was watched around the world as the INEOS 1:59 Challenge recorded landmark viewing figures.

An incredible 4.9m viewers watched the YouTube stream of the event alone, with a live peak of 779k coming at the moment Kipchoge crossed the finish line.

Regionally, 49 broadcasters aired the event on their channels, with an estimated reach of 500m across 200 territories, while INEOS claim that 120,000 people arrived at the Prater in Vienna to watch live in person.

Sport world marks World Mental Health Day

Across the country, sport organisations are marking World Mental Health Day with a range of activations, social media campaigns and initiatives, all aimed at engaging fans with the landmark day. 

The EFL, through its ongoing partnership with mental health charity Mind, has unveiled a series of murals  - curated by eight of the league’s clubs - as part of a wider World Mental Health Day campaign.


BBC secures IAAF World Championship rights for 2021 and 2023

The BBC has secured the media rights to the 2021 and 2023 IAAF World Athletics Championships.

The broadcaster has committed to covering the IAAF’s flagship event when it heads to Eugene, Oregon in the USA in 2021, and to Budapest in 2023, ensuring it will remain on free-to-air TV in the UK.

The news follows on from the corporation’s coverage of the Doha event, where IAAF President Sebastian Coe was critical of BBC presenter Gabby Logan, whom he accused of highlighting poor crowds in the Khalifa International Stadium during the opening days of the event. 

Yahoo unveils UK-aimed US sport series

Yahoo Sport has launched a new American Major League Sports series entitled Yahoo Sport Presents… Tailgate.

The series, to be presented by Vick Hope, will tap into the growing UK audience for US sports and will also lean on Yahoo’s American sports knowledge and heritage to deliver interviews and insights for players and pundits as well as UK fans.

Covering latest scores, match reports and highlights from the likes of the NBA and NFL on the Yahoo Sport UK website, the new offering seeks to “explore the US Sports fan experience in the UK.”

F1 launches A$AP Ferg content series

Formula 1 has announced a partnership with youth culture brand Complex, who will host an F1 content series throughout the month of October.

‘The Pit’ will be hosted by US rapper A$AP Ferg and will consist of five parts, including F1-themed challenges and a look behind the scenes of the sport.

The five episodes of the series will run in the build up to the US Grand Prix on November 1st as the sport looks to continue its growth in the US market and among a young audience.

Infront claims 5G-broadcast first

Infront Productions has successfully tested a broadcast from a 5G-connected camera at the 2019 BMW Berlin marathon.

In partnership with Deutsche Telekom and marathon organiser SSC, the company claims this is the first time that a live broadcast has been realised on a public 5G network in Continental Europe. Two 5G-connected cameras were placed along the marathon route, while footage was able to be included in the live broadcast of the event.


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